{"id":1527382,"date":"2021-03-26T10:14:55","date_gmt":"2021-03-26T09:14:55","guid":{"rendered":"https:\/\/www.adsalsa.com\/e-mailova-databaze\/"},"modified":"2026-02-10T13:01:07","modified_gmt":"2026-02-10T12:01:07","slug":"e-mailova-databaze","status":"publish","type":"page","link":"https:\/\/www.adsalsa.com\/cs\/e-mailova-databaze\/","title":{"rendered":"E-mailov\u00e1 datab\u00e1ze"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; admin_label=&#8220;COVER&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#875a3e&#8220; background_enable_image=&#8220;off&#8220; z_index=&#8220;99&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_fullwidth_header title=&#8220;E-mailov\u00e9 datab\u00e1ze&#8220; header_fullscreen=&#8220;on&#8220; header_image_url=&#8220;https:\/\/www.adsalsa.com\/wp-content\/uploads\/2021\/01\/bbddemail_cover-1.png&#8220; image_alt_text=&#8220;Base de Datos&#8220; image_title=&#8220;List Rental&#8220; scroll_down_icon_size_tablet=&#8220;&#8220; scroll_down_icon_size_phone=&#8220;30px&#8220; scroll_down_icon_size_last_edited=&#8220;on|phone&#8220; module_id=&#8220;gen-cover&#8220; _builder_version=&#8220;4.27.4&#8243; title_font_size=&#8220;4vw&#8220; content_font_size=&#8220;22px&#8220; background_color=&#8220;rgba(0,0,0,0)&#8220; width=&#8220;80%&#8220; max_width=&#8220;1400px&#8220; module_alignment=&#8220;center&#8220; min_height=&#8220;100%&#8220; hover_enabled=&#8220;0&#8243; title_font_size_tablet=&#8220;&#8220; title_font_size_phone=&#8220;32px&#8220; title_font_size_last_edited=&#8220;on|phone&#8220; content_font_size_tablet=&#8220;&#8220; content_font_size_phone=&#8220;18px&#8220; content_font_size_last_edited=&#8220;on|phone&#8220; custom_css_header_image=&#8220;width: 80%;&#8220; global_colors_info=&#8220;{}&#8220; header_scroll_down=&#8220;on&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">E-mailov\u00fd marketing je jedn\u00edm z nejsiln\u011bj\u0161\u00edch a nepostradateln\u00fdch n\u00e1stroj\u016f dobr\u00e9ho online marketingov\u00e9ho pl\u00e1nu. <\/span><b>Jej\u00ed \u00fasp\u011bch v\u0161ak p\u0159\u00edmo z\u00e1vis\u00ed na kvalit\u011b e-mailov\u00e9 datab\u00e1ze<\/b><span style=\"font-weight: 400;\"> pou\u017e\u00edvan\u00e9 pro hromadn\u00e9 rozes\u00edl\u00e1n\u00ed zpr\u00e1v a v t\u00e9to oblasti je adSalsa vedouc\u00ed spole\u010dnost\u00ed v Evrop\u011b.<\/span><\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Breadcrumbs&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eaeaea&#8220; z_index=&#8220;10&#8243; custom_margin=&#8220;0px|0px|0px|0px|false|false&#8220; custom_padding=&#8220;2%||2%||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eaeaea&#8220; z_index=&#8220;1&#8243; custom_padding=&#8220;10px|20px|10px|20px|false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<pee><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Entry&#8220; _builder_version=&#8220;4.16&#8243; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Entry Text&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;32px&#8220; text_line_height=&#8220;1.6em&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;22px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Pro lep\u0161\u00ed p\u0159edstavu, datab\u00e1ze nejsou ni\u010d\u00edm jin\u00fdm ne\u017e souborem informac\u00ed odpov\u00eddaj\u00edc\u00edch z\u00e1znam\u016fm o data profilech, kter\u00e9 jsou uspo\u0159\u00e1d\u00e1ny a ulo\u017eeny ve form\u011b &#8222;soubor\u016f&#8220;. Ale pozor! Pou\u017eit\u00ed datab\u00e1z\u00ed pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b m\u016f\u017ee v\u00e9st k \u00fasp\u011bchu a prodeji va\u0161ich produkt\u016f a slu\u017eeb nebo je poh\u0159b\u00edt v zapomn\u011bn\u00ed SPAM slo\u017eky, pokud nepoch\u00e1z\u00ed ze spolehliv\u00e9ho zdroje. Abychom se tomuto riziku vyhnuli, je nutn\u00e9 nastavit transparentn\u00ed strategii a to ve spolupr\u00e1ci s profesion\u00e1ln\u00edmi odborn\u00edky na tvorbu, design, anal\u00fdzu a pou\u017eit\u00edm administrace datab\u00e1z\u00ed prost\u0159ednictv\u00edm nejmodern\u011bj\u0161\u00edch syst\u00e9m\u016f pro generov\u00e1n\u00ed a segmentaci informac\u00ed se z\u00e1m\u011brem nab\u00eddnout v\u00e1m jedine\u010dnou a kompletn\u00ed e-mailovou datab\u00e1zi, bez plagi\u00e1t\u016f a v souladu s evropsk\u00fdm na\u0159\u00edzen\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR). Pracujeme tak\u00e9 s datab\u00e1zemi v r\u00e1mci permisn\u00edho sms marketingu. v adSalse v\u00e1m nab\u00eddneme vysokou kvalitu a nejaktu\u00e1ln\u011bj\u0161\u00ed datab\u00e1ze, to nejlep\u0161\u00ed z nejlep\u0161\u00edho.<\/p>\n<p><span style=\"font-weight: 400;\">Pokud va\u0161\u00edm c\u00edlem je dostat se k v\u00edce z\u00e1kazn\u00edk\u016fm, zv\u00fd\u0161it va\u0161e prodeje, <\/span><b>zv\u00fd\u0161it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/b><span style=\"font-weight: 400;\">, o va\u0161ich produktech a slu\u017eb\u00e1ch, nyn\u00ed je ten spr\u00e1vn\u00fd \u010das k vyu\u017eit\u00ed t\u00e9to funkce k projekci a r\u016fstu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud se identifikujete, \u010dt\u011bte d\u00e1le a zjist\u011bte co v\u0161e pro v\u00e1s spole\u010dnost adSalsa p\u0159ipravila, nejen <\/span><b>v\u00fdkonn\u00e9 a efektivn\u00ed data profily<\/b><span style=\"font-weight: 400;\">, kter\u00e9 dok\u00e1\u017eou rozhodnout o va\u0161em \u00fasp\u011bchu.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;BLACK SECTION 1&#8243; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#111111&#8243; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; _builder_version=&#8220;4.16&#8243; width=&#8220;81%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Texto&#8220; _builder_version=&#8220;4.16&#8243; text_text_color=&#8220;#FFFFFF&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_2_text_color=&#8220;#ffa100&#8243; header_2_font_size=&#8220;52px&#8220; header_2_line_height=&#8220;1.1em&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"font-weight: 400;\">Jak funguje akvizice datab\u00e1ze?<\/span><\/h2>\n<p class=\"underline blue\"><span style=\"font-weight: 400;\">Mysl\u00edte si, \u017ee n\u00e1kupem e-mailov\u00fdch datab\u00e1z\u00ed dos\u00e1hne va\u0161e spole\u010dnost o\u010dek\u00e1van\u00e9 projekce a r\u016fstu? <\/span><b>Ani zdaleka! <\/b><span style=\"font-weight: 400;\">Toto rozhodnut\u00ed byste nem\u011bli br\u00e1t na lehkou v\u00e1hu, proto\u017ee zdaleka neznamen\u00e1 \u00fasp\u011bch, r\u016fst, prodej ale naopak, jsou s t\u00edm spjat\u00e9 ztr\u00e1ty a negativn\u00ed m\u00edn\u011bn\u00ed potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; text_font=&#8220;|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.9em&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Poj\u010fme se pod\u00edvat bl\u00ed\u017ee a r\u016fzn\u00e9 druhy datab\u00e1z\u00ed a jejich segmentaci, kolik jich existuje a jak je spr\u00e1vn\u011b strukturovat. V z\u00e1vislosti na jejich variabilit\u011b se setk\u00e1te s dynamickou datab\u00e1z\u00ed, se kterou m\u016f\u017eete manipulovat, kde budete moci ukl\u00e1dat nov\u00e9 informace nebo, kter\u00e9 v\u00e1m dovol\u00ed vymazat jist\u00e9 \u00fadaje. U statick\u00e9 datab\u00e1ze m\u016f\u017eete informace pouze \u010d\u00edst, ale nem\u00e1te p\u0159\u00edstup k jejich \u00faprav\u00e1m. Z hlediska obsahu maj\u00ed datab\u00e1ze podobu adres\u00e1\u0159\u016f, textov\u00fdch, bibliografick\u00fdch nebo specializovan\u00fdch datab\u00e1z\u00ed, kter\u00e9 jsou nejkompletn\u011bj\u0161\u00ed. Vzhledem k tomu, \u017ee existuj\u00ed r\u016fzn\u00e9 druhy, je riskantn\u00ed realizovat akvizice datab\u00e1z\u00ed, kter\u00e9 nemaj\u00ed specializovanou segmentaci pro va\u0161i kampa\u0148, aby m\u011bla \u00fasp\u011bch u va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Spole\u010dnost adSalsa v\u00e1m nab\u00edz\u00ed nejen nejnov\u011bj\u0161\u00ed technologie ale tak\u00e9 pot\u0159ebn\u00e9 certifikace k vytvo\u0159en\u00ed data profil\u016f na m\u00edru a p\u0159izp\u016fsoben\u00e9 va\u0161im c\u00edl\u016fm. Sv\u011b\u0159te se do rukou profesion\u00e1l\u016f, nab\u00edz\u00edme poradenstv\u00ed, vysoce segmentovan\u00e9 data profily s vysokou aktivitou. Na\u0161e datab\u00e1ze se skl\u00e1daj\u00ed pouze z GDPR data profil\u016f. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b osloven\u00ed potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f nevyvol\u00e1 vlnu nevole. M\u00e1te vlastn\u00ed datab\u00e1ze? Ani tak nejste osvobozeni od mo\u017en\u00fdch fale\u0161n\u00fdch data profil\u016f, tzv. SPAM TRAPS, jedn\u00e1 se o fale\u0161n\u00e9 emailov\u00e9 adresy a nejsou p\u0159i\u0159azeny skute\u010dn\u00fdm u\u017eivatel\u016fm, jejich c\u00edlem je zachytit marketingov\u00e9 kampan\u011b a s t\u00edm spojen\u00e9 aktivity, kter\u00e9 nespl\u0148uj\u00ed z\u00e1konn\u00e9 parametry. Zde je nutn\u00e1 identifikace. Za v\u0161\u00edm m\u016f\u017ee st\u00e1t nejen jednotlivec, ale tak\u00e9 spole\u010dnosti, kter\u00e9 hledaj\u00ed p\u0159\u00edle\u017eitosti k nekal\u00fdm \u010dinnostem co\u017e samoz\u0159ejm\u011b m\u016f\u017ee po\u0161kodit a znehodnotit kvalitu.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Texto&#8220; _builder_version=&#8220;4.16&#8243; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_2_text_color=&#8220;#ffa100&#8243; header_2_font_size=&#8220;52px&#8220; header_2_line_height=&#8220;1.1em&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"font-weight: 400;\">Jak z\u00edskat efektivn\u00ed e-mailov\u00e9 datab\u00e1ze?<\/span><\/h2>\n<p><b>Spole\u010dnost adSalsa disponuje specializovan\u00fdmi n\u00e1stroji<\/b><span style=\"font-weight: 400;\">, kter\u00e9 zaru\u010duj\u00ed v\u00fdsledky p\u0159i vytv\u00e1\u0159en\u00ed datab\u00e1z\u00ed pro e-mail marketing, zaru\u010dujeme \u00fasp\u011bch va\u0161ich kampan\u00ed a to v\u0161e v souladu se z\u00e1konn\u00fdmi podm\u00ednkami.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;Lead Generation&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe08a;||divi||400&#8243; image_icon_width=&#8220;50px&#8220; icon_alignment=&#8220;left&#8220; admin_label=&#8220;Lead Generation&#8220; _builder_version=&#8220;4.16&#8243; header_text_color=&#8220;#ffa100&#8243; header_font_size=&#8220;30px&#8220; module_alignment=&#8220;left&#8220; icon_font_size=&#8220;50px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Disponujeme sotisfikovanou strategi\u00ed v generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f <\/span><b>(Lead Generation)<\/b><span style=\"font-weight: 400;\"> , mezi kter\u00e9 pat\u0159\u00ed nap\u0159\u00edklad vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f, registrace do sout\u011b\u017e\u00ed, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru a dal\u0161\u00ed aktivity spojen\u00e9 s n\u00e1v\u0161t\u011bvou webov\u00fdch str\u00e1nek, tohle je pouh\u00e1 uk\u00e1zka mo\u017en\u00fdch aktivit, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed z\u00edskat tis\u00edce <\/span><b>kvalitn\u00edch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/b><span style=\"font-weight: 400;\"> na m\u011bs\u00ed\u010dn\u00ed b\u00e1zi a autentick\u00fdm a zodpov\u011bdn\u00fdm zp\u016fsobem. <\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;Specializovan\u00e1 segmentace&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe029;||divi||400&#8243; image_icon_width=&#8220;50px&#8220; icon_alignment=&#8220;left&#8220; admin_label=&#8220;Segmentaci\u00f3n especializada&#8220; _builder_version=&#8220;4.16&#8243; header_text_color=&#8220;#ffa100&#8243; header_font_size=&#8220;30px&#8220; module_alignment=&#8220;left&#8220; icon_font_size=&#8220;50px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Kl\u00ed\u010dem k efektivn\u00ed e-mailov\u00e9 marketingov\u00e9 datab\u00e1zi je <\/span><b>specializovan\u00e1 segmentace<\/b><span style=\"font-weight: 400;\">, v adSalsa disponujeme \u0161irokou \u0161k\u00e1lou prom\u011bnn\u00fdch pro klasifikaci potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f podle v\u011bku, pohlav\u00ed, profese, zem\u011bpisn\u00e9 polohy a dal\u0161\u00edch parametr\u016f.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220; Potenci\u00e1ln\u00ed target  a c\u00edle&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe0f5;||divi||400&#8243; image_icon_width=&#8220;50px&#8220; icon_alignment=&#8220;left&#8220; admin_label=&#8220;Dominar tu target potencial&#8220; _builder_version=&#8220;4.16&#8243; header_text_color=&#8220;#ffa100&#8243; header_font_size=&#8220;30px&#8220; module_alignment=&#8220;left&#8220; icon_font_size=&#8220;50px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Tyto marketingov\u00e9 aktivity jsou zam\u011b\u0159eny na <\/span><b>strukturov\u00e1n\u00ed ide\u00e1ln\u00ed c\u00edlov\u00e9 skupiny<\/b><span style=\"font-weight: 400;\">, kter\u00e1 bude sou\u010d\u00e1st\u00ed e-mailov\u00e9 datab\u00e1ze. Spole\u010dnost adSalsa v\u00e1m nejen pom\u016f\u017ee vytvo\u0159it datab\u00e1zi dle va\u0161ich pot\u0159eb k pos\u00edlen\u00ed va\u0161\u00ed zna\u010dky, va\u0161ich slu\u017eeb a produkt\u016f ale z\u00e1rove\u0148 zaru\u010d\u00ed optimalizaci n\u00e1vratnosti investic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">U\u017e ch\u00e1pete, pro\u010d je nutn\u00e9 nechat si poradit od odborn\u00edk\u016f? Na\u0161e e-mailov\u00e9 datab\u00e1ze zaru\u010duj\u00ed spln\u011bn\u00ed c\u00edl\u016f va\u0161eho online marketingov\u00e9ho pl\u00e1nu.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#111111&#8243; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.5&#8243; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.9em&#8220; header_2_text_color=&#8220;#ffa100&#8243; header_2_font_size=&#8220;52px&#8220; header_2_line_height=&#8220;1.1em&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"font-weight: 400;\">Osv\u011bd\u010den\u00e9 postupy pro pou\u017e\u00edv\u00e1n\u00ed datab\u00e1z\u00ed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Abychom dos\u00e1hli optim\u00e1ln\u00edho vyu\u017eit\u00ed datab\u00e1z\u00ed pro e-mail marketingov\u00e9 kampan\u011b, zam\u011b\u0159ujeme se hlavn\u011b na z\u00e1sadu prov\u00e1d\u011bn\u00ed osv\u011bd\u010den\u00fdch postup\u016f s c\u00edlem vytvo\u0159it online marketingov\u00fd pl\u00e1n. Jak to d\u011bl\u00e1me:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_accordion open_toggle_text_color=&#8220;#ffa100&#8243; open_toggle_background_color=&#8220;#3d3d3d&#8220; closed_toggle_background_color=&#8220;#111111&#8243; icon_color=&#8220;#ffa100&#8243; _builder_version=&#8220;4.16&#8243; toggle_text_color=&#8220;#ffffff&#8220; body_text_color=&#8220;#ffffff&#8220; custom_css_toggle=&#8220;margin-bottom:0px!important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Vyhodnocen\u00ed Newsletteru&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">V adSalse v\u00edme, \u017ee <\/span><b>odb\u011bry newsletteru<\/b><span style=\"font-weight: 400;\"> p\u0159edstavuj\u00ed \u00factyhodnou strategii nejen pro vytvo\u0159en\u00ed datab\u00e1ze, ale tak\u00e9 pro jej\u00ed udr\u017eov\u00e1n\u00ed a aktualizace, nicm\u00e9n\u011b, v\u0161ichni v\u00edme, \u017ee mo\u017en\u00fdm odhl\u00e1\u0161en\u00edm se nikdo nevyhne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1\u0161 vysoce specializovan\u00fd t\u00fdm implementuje n\u00e1stroje, kter\u00e9 prom\u011bn\u00ed klasick\u00e9 n\u00e1v\u0161t\u011bvn\u00edky na odb\u011bratele, t\u00edm dok\u00e1\u017eeme pos\u00edlit va\u0161i e-mailovou datab\u00e1zi. nap\u0159. nastaven\u00ed formul\u00e1\u0159e pro odb\u011br na strategick\u00fdch m\u00edstech <\/span><b>va\u0161eho blogu<\/b><span style=\"font-weight: 400;\"> nebo webov\u00fdch str\u00e1nk\u00e1ch nebo zn\u00e1m\u00e1 <\/span><b>vyskakuj\u00edc\u00ed pop up okna,<\/b><span style=\"font-weight: 400;\"> kter\u00e1 zachyt\u00ed u\u017eivatele p\u0159edt\u00edm, ne\u017e odejde bez jak\u00e9koliv interakce.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Odm\u011b\u0148te p\u0159ihl\u00e1\u0161en\u00ed&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">V adSalse si v\u00e1\u017e\u00edme ka\u017ed\u00e9ho <\/span><b>p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele<\/b><span style=\"font-weight: 400;\">, jedna z na\u0161ich nejlep\u0161\u00edch strategi\u00ed je odm\u011bnit u\u017eivatele za jeho d\u016fv\u011bru. To nejlep\u0161\u00ed? Skute\u010dnost zaregistrov\u00e1n\u00ed do va\u0161\u00ed email marketingov\u00e9 kampan\u011b.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nejlep\u0161\u00edm n\u00e1strojem je nab\u00eddka akc\u00ed, slev nebo exkluzivn\u00edch katalog\u016f, dokonal\u00fd n\u00e1stroj, jak se sbl\u00ed\u017eit s u\u017eivatelem a dos\u00e1hnout tak nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Obsah emailov\u00e9ho sd\u011blen\u00ed&#8220; title_last_edited=&#8220;off|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00edm \u00fa\u010dinn\u00fdm a efektivn\u00edm n\u00e1strojem je oslovovat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky <\/span><b>exkluzivn\u00edm obsahem<\/b><span style=\"font-weight: 400;\">. V adSalse m\u00e1me opravdov\u00e9 odborn\u00edky na strategie, kter\u00e9 nejen zahrnou v\u00fdzvu k akci, kter\u00e1 dok\u00e1\u017ee p\u0159em\u011bnit potencion\u00e1ln\u00ed z\u00e1kazn\u00edky ale tak\u00e9 disponujeme intern\u00edm know how, jak d\u00e1le \u0161\u00ed\u0159it a sd\u00edlet v\u00e1\u0161 obsah.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1\u0161 specializovan\u00fd t\u00fdm si uv\u011bdomuje, \u017ee pokud je va\u0161e potenci\u00e1ln\u00ed c\u00edlov\u00e1 skupina spokojena s va\u0161\u00edm obsahem, nebude v\u00e1hat sd\u00edlet v\u00e1\u0161 e-mailov\u00fd obsah, aby p\u0159il\u00e1kala dal\u0161\u00ed odb\u011bratele.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Podpora soci\u00e1ln\u00edch m\u00e9di\u00ed&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Nezapom\u00edn\u00e1me na dopad a dosah soci\u00e1ln\u00edch s\u00edt\u00ed, a proto je tak\u00e9 zahrnujeme do na\u0161ich <\/span><b>postup\u016f<\/b><span style=\"font-weight: 400;\"> a strategi\u00ed pro pou\u017e\u00edv\u00e1n\u00ed datab\u00e1ze. Zavazujeme se vytv\u00e1\u0159et bezplatn\u00fd obsah, jako jsou nap\u0159\u00edklad e-booky, webov\u00e9 semin\u00e1\u0159e nebo interaktivn\u00ed pr\u016fvodce, abychom zvedli m\u00edn\u011bn\u00ed o va\u0161\u00ed zna\u010dce a zv\u00fd\u0161ili propagaci va\u0161ich slu\u017eeb a produkt\u016f.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Optimalizace blogu&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Mnoho u\u017eivatel p\u0159ech\u00e1z\u00ed p\u0159\u00edmo na blog na webov\u00fdch str\u00e1nk\u00e1ch. V adSalse disponujeme kvalitn\u00edmi n\u00e1stroji a strategiemi pro <\/span><b>um\u00edst\u011bn\u00ed tohoto webu<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159em\u011bn\u00edme v\u00e1\u0161 blog na prostor s exkluzivn\u00edm obsahem a hodnotou, kter\u00fd bude nejen motivovat u\u017eivatele, aby se stali sou\u010d\u00e1st\u00ed va\u0161\u00ed s\u00edt\u011b ale tak\u00e9, aby se stali sou\u010d\u00e1st\u00ed va\u0161\u00ed datab\u00e1ze. Pokud disponujete kvalitn\u00edmi informacemi a obsahem, nejen, \u017ee z\u00edsk\u00e1te kvalitn\u00ed ata profil ale u\u017eivatel se v\u00e1m ur\u010dit\u011b odvd\u011b\u010d\u00ed sd\u00edlen\u00edm <\/span><span style=\"font-weight: 400;\">Kvalitn\u00ed e-mailov\u00e1 datab\u00e1ze je z\u00e1kladem \u00fasp\u011bchu va\u0161eho online marketingov\u00e9ho pl\u00e1nu. V adSalse jsme se zam\u011b\u0159ili na to, abychom dr\u017eeli krok <\/span><b>s nejinovativn\u011bj\u0161\u00ed n\u00e1stroji a strategiemi<\/b><span style=\"font-weight: 400;\"> a vytvo\u0159ili z\u00e1znam, kter\u00fd dokonale odpov\u00edd\u00e1 c\u00edl\u016fm va\u0161\u00ed spole\u010dnosti, obchodu nebo slu\u017eby. <\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00fd marketing je jedn\u00edm z nejsiln\u011bj\u0161\u00edch a nepostradateln\u00fdch n\u00e1stroj\u016f dobr\u00e9ho online marketingov\u00e9ho pl\u00e1nu. Jej\u00ed \u00fasp\u011bch v\u0161ak p\u0159\u00edmo z\u00e1vis\u00ed na kvalit\u011b e-mailov\u00e9 datab\u00e1ze pou\u017e\u00edvan\u00e9 pro hromadn\u00e9 rozes\u00edl\u00e1n\u00ed zpr\u00e1v a v t\u00e9to oblasti je adSalsa vedouc\u00ed spole\u010dnost\u00ed v Evrop\u011b.<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>Pro lep\u0161\u00ed p\u0159edstavu, datab\u00e1ze nejsou ni\u010d\u00edm jin\u00fdm ne\u017e souborem informac\u00ed odpov\u00eddaj\u00edc\u00edch z\u00e1znam\u016fm o data profilech, kter\u00e9 jsou uspo\u0159\u00e1d\u00e1ny a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1526851,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1527382","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/pages\/1527382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/comments?post=1527382"}],"version-history":[{"count":22,"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/pages\/1527382\/revisions"}],"predecessor-version":[{"id":1551668,"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/pages\/1527382\/revisions\/1551668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/media\/1526851"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/cs\/wp-json\/wp\/v2\/media?parent=1527382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}