Performance Marketing

We look for the best digital techniques so that your database grows and you don’t pay more than what you get.
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Increasing your Database with good digital strategies has never been so easy before. With Performance Marketing our clients will pay exclusively for results

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From adSalsa we have a human and technological team specialized in Email-Marketing actions, which gives us value and a touch of differentiation with respect to other Databases.

In addition to our experience, we have a multitude of segmentation variables that help us to vocalize each of the campaigns worked on to the potential target of our clients, thus increasing the ROI per campaign.

Having quality certifications such as Return Path or Sender Score give us the security and confidence to continue working and improving day by day.

  • Own International Database
  • + out of 25 million Optin users
  • + of 40 segmentation variables
  • Quality certifications: Sender Score and Return Path

Data Generation

Generating a quality Database is not easy. From adSalsa we put at your disposal all our Know-How acquired in the “Lead Generation” in order to offer you the best recruitment strategy.

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Our clients care about their results: we work to achieve them! We offer experience in buying media and our own technology focused on obtaining the best performance and profitability from each campaign.
At adSalsa we do not look for users for clients, but rather direct and manage the best campaigns for each user. Only in this way can good results be guaranteed.

We access the available markets in real time. Social Media allows us to know the interests of each user and their connections, and PPC in search engines helps us reach every user with a real purchase intention. Why not have it all?


  1. Personalized evaluation and development of strategy to follow (PPC search engines, PPC social media, RTB …).
  2. Visibility in the main national networks and portals.
  3. Improved brand acceptance by optimizing the campaign. It is only impacted on users interested in the product.
  4. Increase in lead quality, which implies a better sales conversion: PERFORMANCE MARKETING.
  5. Possibility of paying exclusively for the results.
  6. Daily monitoring and optimization with full customer knowledge.

7 Points You MUST Follow For Your Performance Marketing Campaign

You Must Have an Interesting Campaign

You have to capture the attention of users, since it is very difficult to have a profitable income level doing something that really does not interest you. That is why each of the campaigns that are managed must meet all consumer expectations.

There must be a minimum volume of business

To run a Performance Marketing campaign you have to have a minimum volume of business : you cannot allow the expected income to be lower than the costs, because you have to spend a lot of time designing the strategy . Communication is key between your company and the agency. The greater your commitment and the appropriate feedback, the results will be as expected.

There must be a margin of maneuver

The contract that will be established with the agency must have a margin of maneuver so that it can achieve the expected objectives by increasing resources and strategies.

You Must Have Optimized Landing Pages

For the actions of a Performance Marketing campaign to be successful you must have optimized landing pages such as landing microsites with forms if the objective is to get leads or pages that are optimized for ecommerce.

You Must Shuffle Multiple Payment Options

When it comes to establishing the payment method and the way to perform Performance, several options must be considered since there are many agencies specialized in this Digital Marketing model and they use different resources. They can base their strategy on email marketing , email remarketing, others on display inventory, seach marketing or by combining two or more types depending on which is the most suitable for each client. Like the payment method, there are different models: eCPM, CPC, CPL, CPA, etc. All this must be assessed with the agency in order to reach a good agreement.

You Must Make the Agency Watch the Campaign

To obtain the desired and agreed results it is essential that the agency is aware of the campaign , analyzing and optimizing it and monitoring all the variables with a tracking tool that collects the conversions achieved.

You must surround yourself with the best professionals

In summary , this model requires a high quality of creatives, an excellent usability of the landing pages and a good cooperation between client and agency to achieve effectiveness in a Performance Marketing campaign. For all these reasons, we must have the latest technology and the best professionals in the sector.

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