{"id":1426509,"date":"2018-12-18T08:58:34","date_gmt":"2018-12-18T07:58:34","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1426509"},"modified":"2025-04-03T13:45:05","modified_gmt":"2025-04-03T11:45:05","slug":"email-marketing-essential-tool","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/email-marketing-essential-tool\/","title":{"rendered":"Email marketing essential tool"},"content":{"rendered":"<p>Today we present one of the most important tools to be used in your <a href=\"https:\/\/www.adsalsa.com\/en\/what-do-we-do\/email-marketing\/\">email marketing<\/a> tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels.<br \/>\nWhen we do a massive send out of a commercial email we have to take into account the filter permits of the main Internet providers or ISP. If our email is rejected by such accounts as Gmail, Hotmail\/Outlook or Yahoo, you surely will be losing a great part of our send.<br \/>\nYou have to analyze what types of email accounts are present in your databases. Once you know it, you have to create a list of email addresses that includes all t<a href=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/entregabilidad-1.jpg\"><img decoding=\"async\" class=\"wp-image-398216 alignright\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/entregabilidad-1.jpg\" alt=\"entregabilidad\" width=\"580\" height=\"389\" \/><\/a>he existing email services, even those that are not present (think viral, what if your contacts want to share the message?)<br \/>\nOnce the list is created you can use it to do a small test of the send out. This final test will give you a measured and realistic result of how the antispam filters will react when you do your send out.<br \/>\n<strong>The advantages of test lists are:<\/strong><br \/>\n<strong>1. More Control<\/strong>. You will have more certainty that the message will arrive in the inbox of your target.<br \/>\n<strong>2. Avoid surprises.<\/strong> Do not leave your sends in the lurch. Luck belongs to those who work it.<br \/>\n<strong>3. Assure the success by highest percentage.<\/strong> The rest depends on your Subject Line and if your message is attractive to your target audience.<br \/>\nWe hope you found it useful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels. When we do a massive send out of a commercial email we have to take into account the filter permits of the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1524568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1080],"tags":[],"class_list":["post-1426509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1426509"}],"version-history":[{"count":2,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426509\/revisions"}],"predecessor-version":[{"id":1546832,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426509\/revisions\/1546832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1524568"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1426509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1426509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1426509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}