{"id":1426936,"date":"2019-01-29T09:00:44","date_gmt":"2019-01-29T08:00:44","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1426936"},"modified":"2025-04-09T16:12:04","modified_gmt":"2025-04-09T14:12:04","slug":"6-components-of-success-for-your-performance-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/6-components-of-success-for-your-performance-marketing-campaign\/","title":{"rendered":"6 Components of Success for your Performance marketing campaign"},"content":{"rendered":"<p>A <strong>Performance Marketing campaign<\/strong> is a type of a Digital Marketing campaign where the advertiser pays only based on the achieved results like in <strong>CPL<\/strong> and <strong>CPC<\/strong> models. In order to make a campaign much more effective, get higher performance and better results we will give you a few key components if you want to carry it out through a performance Marketing Agency.<br \/>\n<strong>1. The campaign has to be interesting<\/strong> and catch the users&#8217; eye since it is quite difficult to make a profit doing something that is not attractive. This is why each of the campaigns that you manage has to fulfill the consumer expectations.<br \/>\n2. To create a Performance marketing campaign you have to have a minimum business turnover: you cannot allow the expected earnings to be <strong>lower than the costs<\/strong>, because you have to dedicate a lot of time to designing the strategy.<br \/>\nGood communication between your company and the agency is essential. The greater your commitment is and the better feedback you receive, the more likely you will achieve the expected results.<br \/>\n3. The contract that you will sign with the agency has to allow some room for maneuver so that you can achieve the established targets by increasing <strong>the resources and strategies.<\/strong><br \/>\n4. If you want your <strong>performance<\/strong> <strong>marketing<\/strong> <strong>campaign<\/strong> to succeed you have to have your landing pages optimized, for example, microsites landings with surveys if your aim is to get leads or web pages optimized for eCommerce.<img decoding=\"async\" class=\"alignright wp-image-30280 size-medium\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/performance_marketing-300x266.jpg\" alt=\"\" width=\"300\" height=\"266\"><br \/>\n5. When establishing the mode of payment and the way to do the performance you should explore various options since there are a lot of Agencies specialized in this type of Digital Marketing and all of them use different resources. Some can base their strategies on <a href=\"https:\/\/www.adsalsa.com\/en\/what-do-we-do\/email-marketing\/\"><strong>email marketing<\/strong>,<\/a> email Remarketing, others &#8211; on display, search marketing or combining 2 or more types, depending on the needs of each client. As for the model of payment &#8211; there are different types as well &#8211; CPC, CPL, CPA, etc&#8230; All of this should be discussed with the agency in order to reach an agreement.<br \/>\n6. To achieve the expected and<strong> agreed results it is important the agency keeps an eye on the campaign<\/strong>, analyzing and optimizing all the variables with special tracking tools that gather the achieved conversions.<br \/>\n<strong>Resuming,<\/strong> this model requires a great creatives quality, well optimized landing pages and a good cooperation between the client and the agency. All this, as well as the cutting-edge technology and the best professionals of the sector will help you to create an efficient performance Marketing Campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Performance Marketing campaign is a type of a Digital Marketing campaign where the advertiser pays only based on the achieved results like in CPL and CPC models. In order to make a campaign much more effective, get higher performance and better results we will give you a few key components if you want to [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1524544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1082],"tags":[],"class_list":["post-1426936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1426936"}],"version-history":[{"count":4,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426936\/revisions"}],"predecessor-version":[{"id":1538426,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1426936\/revisions\/1538426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1524544"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1426936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1426936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1426936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}