{"id":1547682,"date":"2025-05-12T10:30:28","date_gmt":"2025-05-12T08:30:28","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1547682"},"modified":"2025-05-14T09:11:55","modified_gmt":"2025-05-14T07:11:55","slug":"5-pitfalls-to-avoid-to-boost-your-lead-quality","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/","title":{"rendered":"5 Pitfalls You Must Avoid To Boost Your Lead Quality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today\u2019s competitive digital landscape, attracting leads is only half the battle. The real challenge lies in <\/span><b>ensuring lead quality<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we understand that the success of any marketing campaign doesn\u2019t just depend on generating leads but on generating the <\/span><b>right leads<\/b><span style=\"font-weight: 400;\">. As a leading <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/\"><b>digital marketing agency<\/b><\/a><span style=\"font-weight: 400;\">, we\u2019ve seen firsthand how the <\/span><b>quality of leads<\/b><span style=\"font-weight: 400;\"> can dramatically impact sales cycles, conversion rates, and overall ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re sharing the <\/span><b>5 most common pitfalls<\/b><span style=\"font-weight: 400;\"> that can undermine your lead quality and how to avoid them to drive better, more profitable results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547683 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_4-min.jpg\" alt=\"lead quality\" width=\"800\" height=\"506\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_4-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_4-min-480x304.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%E2%9C%85_1_Targeting_the_Wrong_Audience\" >\u2705 1. Targeting the Wrong Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%E2%9C%85_2_Overlooking_Data_Validation_and_List_Hygiene\" >\u2705 2. Overlooking Data Validation and List Hygiene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%E2%9C%85_3_Ignoring_Lead_Qualification_Criteria\" >\u2705 3. Ignoring Lead Qualification Criteria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%E2%9C%85_4_Failing_to_Align_Marketing_and_Sales\" >\u2705 4. Failing to Align Marketing and Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%E2%9C%85_5_Relying_on_Volume_Over_Lead_Quality\" >\u2705 5. Relying on Volume Over Lead Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%F0%9F%94%9A_Lead_Quality_Over_Quantity_for_Lasting_Results\" >\ud83d\udd1a Lead Quality Over Quantity for Lasting Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adsalsa.com\/en\/5-pitfalls-to-avoid-to-boost-your-lead-quality\/#%F0%9F%9A%80_Ready_to_Transform_Your_Lead_Quality\" >\ud83d\ude80 Ready to Transform Your Lead Quality?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_1_Targeting_the_Wrong_Audience\"><\/span><b>\u2705 1. Targeting the Wrong Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most critical mistakes in any of the popular <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/real-time-lead-generation-techniques-that-work\/\"><b>lead generation techniques<\/b><\/a><span style=\"font-weight: 400;\"> is <\/span><b>failing to define your target audience accurately<\/b><span style=\"font-weight: 400;\">. If you\u2019re casting a wide net without proper segmentation, you\u2019re likely attracting leads that are <\/span><b>unqualified, uninterested, or unfit<\/b><span style=\"font-weight: 400;\"> for your product or service.<\/span><\/p>\n<p><b>At adSalsa, we prioritize audience segmentation to ensure that every campaign is laser-focused on the right prospects.<\/b><span style=\"font-weight: 400;\"> This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creating detailed buyer personas<\/b><span style=\"font-weight: 400;\"> that outline demographics, industry, and purchasing power.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilizing intent data<\/b><span style=\"font-weight: 400;\"> to identify prospects who are actively searching for solutions similar to yours.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenting leads by funnel stage<\/b><span style=\"font-weight: 400;\"> (awareness, consideration, decision) to deliver tailored messaging.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>You\u2019ll <strong>boost lead quality and increase conversion potential<\/strong>, if you concentrate on refining your targeting criteria and aligning your messaging with <span style=\"font-weight: 400;\">each segment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_2_Overlooking_Data_Validation_and_List_Hygiene\"><\/span><b>\u2705 2. Overlooking Data Validation and List Hygiene<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span><b>marketing lists<\/b><span style=\"font-weight: 400;\"> are the backbone of your lead generation efforts. But if your lists are <\/span><b>outdated, inaccurate, or unverified<\/b><span style=\"font-weight: 400;\">, you\u2019re setting yourself up for poor lead quality and high bounce rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we <\/span><b>cleanse and validate our databases regularly<\/b><span style=\"font-weight: 400;\">, and emphasize in importance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email verification for successful Email Marketing campaigns<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P<\/b><span style=\"font-weight: 400;\">hone number validation for your best <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/boost-your-telemarketing-sales-with-database\/\"><b>Telemarketing<\/b><\/a><span style=\"font-weight: 400;\"> campaign conversion <\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM integration<\/b><span style=\"font-weight: 400;\"> to track engagement and flag inactive leads<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To maintain high-quality leads, we recommend:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Removing duplicate entries and hard bounces<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suppressing contacts who haven\u2019t engaged in 90 days or more<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementing opt-in confirmation and double opt-in processes<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maintaining a <\/span><b>clean, accurate database<\/b><span style=\"font-weight: 400;\"> ensures that your marketing messages are reaching real, qualified prospects, not outdated or irrelevant contacts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_3_Ignoring_Lead_Qualification_Criteria\"><\/span><b>\u2705 3. Ignoring Lead Qualification Criteria<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not every lead is a good lead. If you\u2019re not <\/span><b>qualifying leads properly<\/b><span style=\"font-weight: 400;\">, you\u2019re wasting time and resources chasing contacts who are unlikely to convert.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547705 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_1-min.jpg\" alt=\"lead quality\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_1-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_1-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we implement robust lead scoring systems to <\/span><b>identify high-quality leads<\/b><span style=\"font-weight: 400;\"> based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget<\/b><span style=\"font-weight: 400;\"> \u2013 Can they afford your product\/service?<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authority<\/b><span style=\"font-weight: 400;\"> \u2013 Are they the decision-maker?<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Need<\/b><span style=\"font-weight: 400;\"> \u2013 Does your solution solve a specific problem for them?<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timing<\/b><span style=\"font-weight: 400;\"> \u2013 Are they ready to buy now or later?<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We also use <\/span><b>behavioral tracking tools<\/b><span style=\"font-weight: 400;\"> to monitor engagement signals such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email opens and clicks<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website visits and content impressions<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media interactions and ad clicks<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By filtering out <\/span><b>unqualified or unready leads<\/b><span style=\"font-weight: 400;\">, you can focus on <\/span><b>high-intent prospects<\/b><span style=\"font-weight: 400;\"> who are more likely to convert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_4_Failing_to_Align_Marketing_and_Sales\"><\/span><b>\u2705 4. Failing to Align Marketing and Sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A common pitfall in <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/what-do-we-do\/lead-generation\/\"><b>lead generation<\/b><\/a><span style=\"font-weight: 400;\"> is the <\/span><b>disconnect between marketing and sales teams<\/b><span style=\"font-weight: 400;\">. If marketing is focused solely on volume while sales prioritizes quality, the end result is a <\/span><b>misaligned strategy that wastes resources and frustrates both teams<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we bridge this gap by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Defining clear lead qualification criteria<\/b><span style=\"font-weight: 400;\"> agreed upon by both teams.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementing lead scoring systems<\/b><span style=\"font-weight: 400;\"> to prioritize high-value prospects.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creating shared dashboards<\/b><span style=\"font-weight: 400;\"> where both teams can track lead status in real time.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular alignment meetings<\/b><span style=\"font-weight: 400;\"> to discuss lead quality feedback and adjust targeting strategies.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcca Companies with aligned\u00a0 <a href=\"https:\/\/www.adsalsa.com\/en\/adsalsas-digital-marketing-strategy-for-expansion\/\"><strong>Digital Marketing<\/strong><\/a> and Sales Teams achieve a <\/span><b>36% higher customer retention rate<\/b><span style=\"font-weight: 400;\"> and <\/span><b>38% higher sales win rates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <\/span><b>aligning both departments around lead quality<\/b><span style=\"font-weight: 400;\">, you create a more cohesive strategy that drives consistent, scalable revenue growth.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547716 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_2-min.jpg\" alt=\"lead quality\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_2-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality_2-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_5_Relying_on_Volume_Over_Lead_Quality\"><\/span><b>\u2705 5. Relying on Volume Over Lead Quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a common misconception that more leads automatically mean more sales. In reality, a focus on volume over lead quality often results in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Longer sales cycles<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lower conversion rates<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher acquisition costs<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we prioritize <\/span><b>lead quality over quantity<\/b><span style=\"font-weight: 400;\">, focusing on strategies that attract highly targeted prospects who are more likely to buy. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content marketing that addresses specific targets<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted email nurturing sequences<\/b><span style=\"font-weight: 400;\"> based on buyer behavior<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting ads aimed at high-intent prospects<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc8 67% of B2B marketers say that focusing on lead quality over volume generates better ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <\/span><b>shifting from a volume-first to a quality-first strategy<\/b><span style=\"font-weight: 400;\">, you not only improve sales outcomes but also <\/span><b>build stronger customer relationships<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%94%9A_Lead_Quality_Over_Quantity_for_Lasting_Results\"><\/span><b>\ud83d\udd1a Lead Quality Over Quantity for Lasting Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We believe that lead generation is not a numbers game, but a <\/span><b>quality game<\/b><span style=\"font-weight: 400;\">. The five pitfalls outlined above are <\/span><b>common but avoidable mistakes<\/b><span style=\"font-weight: 400;\"> that can significantly undermine your lead quality and overall campaign success.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547694 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality-min.jpg\" alt=\"lead quality\" width=\"800\" height=\"423\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/lead-quality-min-480x254.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By implementing the strategies we\u2019ve shared, you can <\/span><b>optimize your lead generation efforts<\/b><span style=\"font-weight: 400;\">, attract more qualified prospects, and drive sustainable revenue growth for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Ready_to_Transform_Your_Lead_Quality\"><\/span><b>\ud83d\ude80 Ready to Transform Your Lead Quality?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are interested in <\/span><b>data-driven lead generation<\/b><span style=\"font-weight: 400;\"> that prioritizes quality over quantity, let us help you refine your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lead_generation\" target=\"_blank\" rel=\"noopener\">lead generation<\/a> strategy, clean your databases, and attract the leads that matter most.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Contact us today<\/b><span style=\"font-weight: 400;\"> to get started!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive digital landscape, attracting leads is only half the battle. The real challenge lies in ensuring lead quality.\u00a0 At adSalsa, we understand that the success of any marketing campaign doesn\u2019t just depend on generating leads but on generating the right leads. As a leading digital marketing agency, we\u2019ve seen firsthand how the quality [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1547727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1232,1082],"tags":[],"class_list":["post-1547682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation-en","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1547682"}],"version-history":[{"count":3,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547682\/revisions"}],"predecessor-version":[{"id":1547849,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547682\/revisions\/1547849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1547727"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1547682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1547682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1547682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}