{"id":1547870,"date":"2025-05-19T08:00:28","date_gmt":"2025-05-19T06:00:28","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1547870"},"modified":"2025-05-15T12:32:25","modified_gmt":"2025-05-15T10:32:25","slug":"how-direct-marketing-is-outperforming-in-2025","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/","title":{"rendered":"How Direct Marketing Is Outperforming Online Ads in 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the rapidly evolving world of <\/span><b>digital marketing<\/b><span style=\"font-weight: 400;\">, it\u2019s easy to get caught up in the allure of flashy online ads and viral social media campaigns. However, while online ads continue to dominate the digital space, <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> is emerging as the <\/span><b>unsung hero<\/b><span style=\"font-weight: 400;\"> of lead generation and customer engagement in 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we\u2019re witnessing a significant shift in the way brands approach their marketing strategies. More and more companies are turning to <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> as a way to cut through the noise, foster genuine connections, and <\/span><b>drive higher ROI<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s fueling this resurgence? And why is direct marketing now outperforming traditional online ads? Let\u2019s dive in.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_1_The_Power_of_Personalization_in_Direct_Marketing\" >\u2705 1. The Power of Personalization in Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_2_Direct_Marketings_Unmatched_Deliverability_and_Open_Rates\" >\u2705 2. Direct Marketing\u2019s Unmatched Deliverability and Open Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_3_Cost-Effective_Customer_Acquisition_Through_Direct_Marketing\" >\u2705 3. Cost-Effective Customer Acquisition Through Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_4_Building_Long-Term_Customer_Relationships_Through_Direct_Marketing\" >\u2705 4. Building Long-Term Customer Relationships Through Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_5_Direct_Marketing_Is_Built_for_Data-Driven_Optimization\" >\u2705 5. Direct Marketing Is Built for Data-Driven Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%E2%9C%85_Direct_Marketing_Is_Here_to_Stay\" >\u2705 Direct Marketing Is Here to Stay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/#%F0%9F%9A%80_Ready_to_Revitalize_Your_Marketing_Strategy\" >\ud83d\ude80 Ready to Revitalize Your Marketing Strategy?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_1_The_Power_of_Personalization_in_Direct_Marketing\"><\/span><b>\u2705 1. The Power of Personalization in Direct Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the primary reasons why <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> is outperforming online ads in 2025 is its <\/span><b>ability to deliver highly personalized messaging<\/b><span style=\"font-weight: 400;\">. While online ads rely heavily on algorithms and general targeting, <\/span>it<span style=\"font-weight: 400;\"> allows brands to <\/span><b>speak directly to consumers in a more tailored and impactful way<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we leverage <\/span><b>data-driven <a href=\"https:\/\/www.adsalsa.com\/en\/adsalsas-digital-marketing-strategy-for-expansion\/\">digital marketing<\/a> strategies<\/b><span style=\"font-weight: 400;\"> to connect with prospects on a <\/span><b>one-to-one level<\/b><span style=\"font-weight: 400;\">, using personalized offers, exclusive content, and targeted messaging. This personal touch fosters a sense of trust and familiarity, leading to <\/span><b>higher conversion rates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcca Personalized marketing campaigns generate <\/span><b>42% more engagement<\/b><span style=\"font-weight: 400;\"> than generic, mass-market ads.<\/span><\/p>\n<p><b>Practical Advice:<\/b><span style=\"font-weight: 400;\"> Utilize CRM tools to segment your audience based on demographics, behavior, and purchase history. Then, craft <\/span><b>personalized messages<\/b><span style=\"font-weight: 400;\"> that align with each segment\u2019s unique needs and pain points.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547884 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_1-min.jpg\" alt=\"direct marketing\" width=\"800\" height=\"495\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_1-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_1-min-480x297.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_2_Direct_Marketings_Unmatched_Deliverability_and_Open_Rates\"><\/span><b>\u2705 2. Direct Marketing\u2019s Unmatched Deliverability and Open Rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2025, consumers are becoming increasingly selective about the ads they engage with. <\/span><b>Ad fatigue is real<\/b><span style=\"font-weight: 400;\">, and with more users employing ad blockers and privacy tools, many online ads are simply being <\/span><b>ignored or blocked<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> channels such as <\/span><b>Email, SMS, and Drect Mail<\/b><span style=\"font-weight: 400;\"> boast <\/span><b>unmatched deliverability and open rates<\/b><span style=\"font-weight: 400;\">. Unlike banner ads that are often skipped or scrolled past, <\/span><b>direct marketing messages land directly in the recipient\u2019s inbox or mailbox<\/b><span style=\"font-weight: 400;\">, ensuring they are seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd25 <\/span><b>SMS marketing open rates average 98%<\/b><span style=\"font-weight: 400;\">, compared to email marketing at 20% and display ads at less than 1%.<\/span><\/p>\n<p><b>Advice:<\/b><span style=\"font-weight: 400;\"> Implement <\/span><b>multi-channel strategies<\/b><span style=\"font-weight: 400;\"> to reach prospects across email, SMS, and direct mail. This <\/span><b>omni-channel approach<\/b><span style=\"font-weight: 400;\"> increases the chances of your message being seen and acted upon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_3_Cost-Effective_Customer_Acquisition_Through_Direct_Marketing\"><\/span><b>\u2705 3. Cost-Effective Customer Acquisition Through Direct Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While <\/span><b>online ads can quickly deplete budgets of any <a href=\"https:\/\/adsalsa.com\/en\" target=\"_blank\" rel=\"noopener\">digital marketing agency<\/a><\/b><span style=\"font-weight: 400;\">, especially in competitive industries, <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> provides a <\/span><b>cost-effective alternative<\/b><span style=\"font-weight: 400;\"> for reaching targeted audiences without overspending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we help our clients achieve <\/span><b>higher ROI through marketing tactics<\/b><span style=\"font-weight: 400;\"> such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead nurturing email sequences<\/b><span style=\"font-weight: 400;\">: designed to engage prospects at every stage of the funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted SMS campaigns<\/b><span style=\"font-weight: 400;\">: offering exclusive promotions to existing leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct mail remarketing<\/b><span style=\"font-weight: 400;\">: re-engaging inactive leads with personalized offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc8 Direct mail campaigns deliver an average ROI of <\/span><b>29%<\/b><span style=\"font-weight: 400;\">, compared to 23% for paid search and 16% for online display ads.<\/span><\/p>\n<p><b>Advice:<\/b><span style=\"font-weight: 400;\"> Focus on building <\/span><b>quality marketing databases<\/b><span style=\"font-weight: 400;\"> with verified data. A clean, targeted database is more likely to yield <\/span><b>higher engagement and conversion rates<\/b><span style=\"font-weight: 400;\">, ensuring every dollar spent delivers tangible results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547895 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_2-min.jpg\" alt=\"direct marketing\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_2-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing_2-min-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_4_Building_Long-Term_Customer_Relationships_Through_Direct_Marketing\"><\/span><b>\u2705 4. Building Long-Term Customer Relationships Through Direct Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike online ads that often prioritize <\/span><b>quick wins and immediate conversions<\/b><span style=\"font-weight: 400;\">, <\/span><b>direct marketing<\/b><span style=\"font-weight: 400;\"> is about <\/span><b>building lasting customer relationships<\/b><span style=\"font-weight: 400;\">. By <\/span><b>consistently engaging with prospects and customers through direct channels<\/b><span style=\"font-weight: 400;\">, brands can <\/span><b>foster loyalty, trust, and repeat business<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we design <\/span><b>long-term marketing strategies<\/b><span style=\"font-weight: 400;\"> that include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Welcome email sequences<\/b><span style=\"font-weight: 400;\"> to establish rapport from the first interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birthday or anniversary offers<\/b><span style=\"font-weight: 400;\"> to keep your brand top-of-mind throughout the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclusive content and loyalty programs<\/b><span style=\"font-weight: 400;\"> to reward repeat customers and encouraging brand advocacy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83e\udd1d Retaining an existing customer is <\/span><b>five times cheaper<\/b><span style=\"font-weight: 400;\"> than acquiring a new one, highlighting the importance of <\/span><b>customer retention-focused marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Advice:<\/b><span style=\"font-weight: 400;\"> Develop a <\/span><b>loyalty program<\/b><span style=\"font-weight: 400;\"> that integrates <\/span><b>direct marketing channels<\/b><span style=\"font-weight: 400;\"> such as email and SMS to keep your audience engaged and incentivized to return.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_5_Direct_Marketing_Is_Built_for_Data-Driven_Optimization\"><\/span><b>\u2705 5. Direct Marketing Is Built for Data-Driven Optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the age of data privacy and cookie restrictions, <\/span><b>online ads are becoming harder to track and attribute<\/b><span style=\"font-weight: 400;\"> effectively. <\/span><b>Direct marketing<\/b><span style=\"font-weight: 400;\">, on the other hand, offers <\/span><b>clear, measurable results<\/b><span style=\"font-weight: 400;\"> through trackable URLs, QR codes, and unique coupon codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we utilize advanced <\/span><b>data tracking and analytics tools<\/b><span style=\"font-weight: 400;\"> to monitor direct marketing campaigns in real time, measuring key metrics such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open and response rates<\/b><span style=\"font-weight: 400;\"> for email and SMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion rates<\/b><span style=\"font-weight: 400;\"> for direct mail offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement metrics<\/b><span style=\"font-weight: 400;\"> for loyalty programs and remarketing efforts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcca <\/span><b>Companies using data-driven marketing see a 33% increase in conversions<\/b><span style=\"font-weight: 400;\"> compared to those relying solely on online ads.<\/span><\/p>\n<p><b>Advice:<\/b><span style=\"font-weight: 400;\"> Implement <\/span><b>dynamic tracking links<\/b><span style=\"font-weight: 400;\"> to monitor how recipients interact with your direct marketing campaigns. Use this data to refine your strategy and optimize future outreach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Direct_Marketing_Is_Here_to_Stay\"><\/span><b>\u2705 Direct Marketing Is Here to Stay<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we\u2019ve seen firsthand in our many years of successful <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/adsalsa-celebrates-10-years-of-business\/\"><b>direct marketing activities<\/b><\/a><span style=\"font-weight: 400;\"> that direct marketing is definitely making a powerful stance in 2025. As consumers become more discerning and online ad saturation continues to rise, brands that <\/span><b>invest in direct marketing<\/b><span style=\"font-weight: 400;\"> are not only capturing more attention, they\u2019re also <\/span><b>driving higher engagement, building stronger customer relationships, and increasing ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Online_advertising\" target=\"_blank\" rel=\"noopener\"><b>online ads<\/b><\/a><span style=\"font-weight: 400;\"> still have their place in a comprehensive marketing strategy, it\u2019s clear that <\/span><b>direct marketing\u2019s personalized, data-driven approach is outperforming traditional online ads<\/b><span style=\"font-weight: 400;\"> in more ways than one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547873 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing-min.jpg\" alt=\"direct marketing\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/direct-marketing-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Ready_to_Revitalize_Your_Marketing_Strategy\"><\/span><b>\ud83d\ude80 Ready to Revitalize Your Marketing Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we specialize in crafting <\/span><b>data-driven marketing campaigns<\/b><span style=\"font-weight: 400;\"> that connect, convert, and deliver measurable results.<\/span><\/p>\n<p><b>Contact us today<\/b><span style=\"font-weight: 400;\"> to discover how our expertise can elevate your brand and outperform your current ad strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the rapidly evolving world of digital marketing, it\u2019s easy to get caught up in the allure of flashy online ads and viral social media campaigns. However, while online ads continue to dominate the digital space, direct marketing is emerging as the unsung hero of lead generation and customer engagement in 2025. At adSalsa, we\u2019re [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1547906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1082],"tags":[],"class_list":["post-1547870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1547870"}],"version-history":[{"count":6,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547870\/revisions"}],"predecessor-version":[{"id":1547920,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547870\/revisions\/1547920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1547906"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1547870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1547870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1547870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}