{"id":1547921,"date":"2025-05-21T08:00:10","date_gmt":"2025-05-21T06:00:10","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1547921"},"modified":"2025-05-15T16:06:16","modified_gmt":"2025-05-15T14:06:16","slug":"how-to-measure-your-sms-campaign-effectiveness","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/","title":{"rendered":"Measure Your SMS Campaign Effectiveness In 5 Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the world of <\/span><b>digital marketing<\/b><span style=\"font-weight: 400;\">, <\/span><b>SMS campaigns<\/b><span style=\"font-weight: 400;\"> continue to prove their worth as a <\/span><b>highly effective communication channel<\/b><span style=\"font-weight: 400;\">. With open rates reaching as high as <\/span><b>98%<\/b><span style=\"font-weight: 400;\">, SMS Marketing is a powerful tool for engaging leads and driving conversions. But how can you tell if your <\/span><b>SMS campaigns<\/b><span style=\"font-weight: 400;\"> are actually working?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe it crucial for every <a href=\"https:\/\/www.adsalsa.com\/en\/\"><strong>digital marketing agency<\/strong><\/a> that every campaign must be <\/span><b>measurable and data-driven<\/b><span style=\"font-weight: 400;\"> to achieve optimal results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s outline <\/span><b>5 essential steps in which to effectively measure the success of your SMS campaigns<\/b><span style=\"font-weight: 400;\">, ensuring that every message you send generates <\/span><b>maximum impact and ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_1_Define_Clear_Objectives_for_Your_SMS_Campaigns\" >\u2705 1. Define Clear Objectives for Your SMS Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_2_Track_Open_Rates_to_Gauge_Engagement\" >\u2705 2. Track Open Rates to Gauge Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_3_Monitor_Click-Through_Rates_CTR_for_Deeper_Engagement\" >\u2705 3. Monitor Click-Through Rates (CTR) for Deeper Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_4_Assess_Conversion_Rates_to_Measure_Campaign_Impact\" >\u2705 4. Assess Conversion Rates to Measure Campaign Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_5_Analyze_Opt-Out_Rates_to_Protect_List_Quality\" >\u2705 5. Analyze Opt-Out Rates to Protect List Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%E2%9C%85_Data-Driven_SMS_Campaigns_Deliver_Results\" >\u2705 Data-Driven SMS Campaigns Deliver Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adsalsa.com\/en\/how-to-measure-your-sms-campaign-effectiveness\/#%F0%9F%9A%80_Ready_to_Maximize_Your_SMS_Campaigns\" >\ud83d\ude80 Ready to Maximize Your SMS Campaigns?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_1_Define_Clear_Objectives_for_Your_SMS_Campaigns\"><\/span><b>\u2705 1. Define Clear Objectives for Your SMS Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before diving into metrics and data analysis, it\u2019s crucial to <\/span><b>set clear objectives<\/b><span style=\"font-weight: 400;\"> for your <\/span><b>SMS campaigns<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We emphasize the importance of defining specific, measurable goals that align with overall business objectives.<\/span><\/p>\n<p><b>Common SMS Campaign Objectives:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead Generation:<\/b><span style=\"font-weight: 400;\"> Capture a new <a href=\"https:\/\/www.adsalsa.com\/en\/offline-data\/\"><strong>SMS database<\/strong><\/a> through opt-in SMS offers or promotions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Conversions:<\/b><span style=\"font-weight: 400;\"> Drive sales through limited-time offers or discount codes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Retention:<\/b><span style=\"font-weight: 400;\"> Engage existing customers with personalized offers or loyalty rewards.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event Promotion:<\/b><span style=\"font-weight: 400;\"> Increase attendance for webinars, product launches, or special events.<\/span><img decoding=\"async\" class=\"aligncenter wp-image-1547947 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_2-min.jpg\" alt=\"sms campaign\" width=\"800\" height=\"412\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_2-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_2-min-480x247.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/li>\n<\/ul>\n<p><b>Example KPI Metrics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Rate: Measures the percentage of recipients who open your SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-Through Rate (CTR): Tracks the number of recipients who click on a link in the SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Rate: Measures how many recipients complete a desired action (e.g., purchase, sign-up).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opt-Out Rate: Indicates the percentage of recipients who unsubscribe after receiving the SMS.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Establish <\/span><b>benchmark metrics<\/b><span style=\"font-weight: 400;\"> based on past SMS campaign performance. This will help you identify patterns, measure progress, and set realistic targets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_2_Track_Open_Rates_to_Gauge_Engagement\"><\/span><b>\u2705 2. Track Open Rates to Gauge Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Open rates are a fundamental metric for assessing the <\/span><b>effectiveness of SMS campaigns<\/b><span style=\"font-weight: 400;\">. While open rates for SMS are generally higher than email (averaging <\/span><b>98%<\/b><span style=\"font-weight: 400;\"> vs. 20%), tracking this metric helps you understand how well your messaging resonates with your audience.<\/span><\/p>\n<p><b>How to Measure SMS Open Rates:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timestamp Tracking:<\/b><span style=\"font-weight: 400;\"> Monitor the exact time messages are opened to identify peak engagement periods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Testing:<\/b><span style=\"font-weight: 400;\"> Test different subject lines, send times, and content lengths to see what drives higher open rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentation Analysis:<\/b><span style=\"font-weight: 400;\"> Compare open rates across different audience segments (e.g., age, location, behavior).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udd25 <\/span><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Personalization can increase open rates by up to <\/span><b>29%<\/b><span style=\"font-weight: 400;\">. Use the recipient\u2019s name or location to make messages more relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement <\/span><b>A\/B testing<\/b><span style=\"font-weight: 400;\"> on subject lines or send times to identify what resonates best with your audience and adjust your strategy accordingly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_3_Monitor_Click-Through_Rates_CTR_for_Deeper_Engagement\"><\/span><b>\u2705 3. Monitor Click-Through Rates (CTR) for Deeper Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While open rates indicate initial interest, <\/span><b>click-through rates (CTR)<\/b><span style=\"font-weight: 400;\"> reveal how effectively your <\/span><b>SMS campaigns<\/b><span style=\"font-weight: 400;\"> drive further engagement. A high CTR means recipients found the content compelling enough to <\/span><b>take action<\/b><span style=\"font-weight: 400;\">, whether it\u2019s clicking a link, redeeming a discount, or visiting a landing page.<\/span><\/p>\n<p><b>How to Track CTR in SMS Campaigns:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique Tracking Links:<\/b><span style=\"font-weight: 400;\"> Include a <\/span><b>shortened, trackable URL<\/b><span style=\"font-weight: 400;\"> in each SMS to monitor clicks effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UTM Parameters:<\/b><span style=\"font-weight: 400;\"> Append UTM codes to links to track campaign source, medium, and content in analytics platforms like <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment-Based Analysis:<\/b><span style=\"font-weight: 400;\"> Compare CTRs for different target segments to identify which groups respond most positively to specific offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcca SMS campaigns with targeted offers achieve an average CTR of <\/span><b>19%<\/b><span style=\"font-weight: 400;\">, significantly higher than most email campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use <\/span><b>shortened tracking links<\/b><span style=\"font-weight: 400;\"> while keeping the SMS concise and visually appealing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547925 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign-min.jpg\" alt=\"sms campaign\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_4_Assess_Conversion_Rates_to_Measure_Campaign_Impact\"><\/span><b>\u2705 4. Assess Conversion Rates to Measure Campaign Impact<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, the goal of any <\/span><b>SMS campaign<\/b><span style=\"font-weight: 400;\"> is to <\/span><b>drive conversions<\/b><span style=\"font-weight: 400;\">; whether that means a purchase, a sign-up, or an RSVP. Tracking conversion rates provides <\/span><b>direct insight into the effectiveness of your SMS messaging<\/b><span style=\"font-weight: 400;\"> in achieving its intended outcome.<\/span><\/p>\n<p><b>How to Measure SMS Conversion Rates:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track Landing Page Visits:<\/b><span style=\"font-weight: 400;\"> Monitor how many recipients land on the campaign-specific page linked in the SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor Coupon Redemptions:<\/b><span style=\"font-weight: 400;\"> Assign unique coupon codes to each SMS to track sales generated directly from the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrate CRM and Analytics Platforms:<\/b><span style=\"font-weight: 400;\"> Sync SMS data with platforms to track end-to-end conversions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc8 <\/span><b>SMS conversions can be up to 20% higher<\/b><span style=\"font-weight: 400;\"> than email. However, conversion rates depend heavily on <\/span><b>timing, messaging, and offer relevance<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement a <\/span><b>post-campaign survey<\/b><span style=\"font-weight: 400;\"> to gather feedback from recipients and understand what motivated them to convert or not what made them hesitant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_5_Analyze_Opt-Out_Rates_to_Protect_List_Quality\"><\/span><b>\u2705 5. Analyze Opt-Out Rates to Protect List Quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While generating high engagement is crucial, it\u2019s equally important to <\/span><b>monitor opt-out rates<\/b><span style=\"font-weight: 400;\"> to ensure your <\/span><b>SMS campaigns<\/b><span style=\"font-weight: 400;\"> aren\u2019t alienating recipients or causing brand fatigue.<\/span><\/p>\n<p><b>How to Track Opt-Out Rates:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor Unsubscribe Keywords:<\/b><span style=\"font-weight: 400;\"> Track how many recipients reply with keywords like <\/span><b>\u201cSTOP,\u201d \u201cUNSUBSCRIBE,\u201d or \u201cQUIT\u201d<\/b><span style=\"font-weight: 400;\"> to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calculate Opt-Out Percentage:<\/b><span style=\"font-weight: 400;\"> Divide the number of opt-outs by the total number of messages sent to gauge overall dissatisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze Message Frequency:<\/b><span style=\"font-weight: 400;\"> Assess whether opt-out rates increase after specific campaigns or higher messaging frequency.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26a0\ufe0f Opt-out rates can increase by <\/span><b>24% when messages are sent too frequently<\/b><span style=\"font-weight: 400;\">, underscoring the importance of <\/span><b>finding the right cadence<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement a <\/span><b>double opt-in process<\/b><span style=\"font-weight: 400;\"> to confirm subscribers\u2019 interest and <\/span><b>reduce the risk of opt-outs<\/b><span style=\"font-weight: 400;\"> in your <a href=\"https:\/\/www.adsalsa.com\/en\/6-quality-checks-for-databases-for-marketing\/\"><strong>databases for marketing campaigns<\/strong><\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547958 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_3-min.jpg\" alt=\"sms campaign\" width=\"800\" height=\"457\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_3-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/05\/sms-campaign_3-min-480x274.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Data-Driven_SMS_Campaigns_Deliver_Results\"><\/span><b>\u2705 Data-Driven SMS Campaigns Deliver Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we know that a successful <\/span><b>SMS campaign<\/b><span style=\"font-weight: 400;\"> isn\u2019t just about sending messages; it\u2019s about <\/span><b>tracking, analyzing, and optimizing every step of the process<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following these <\/span><b>five steps<\/b><span style=\"font-weight: 400;\">, you can effectively measure the impact of your SMS campaigns and <\/span><b>refine your strategy to achieve higher engagement, conversions, and ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/www.adsalsa.com\/en\/adsalsas-digital-marketing-strategy-for-expansion\/\"><strong>digital marketing<\/strong><\/a>, <\/span><b>SMS marketing remains one of the most powerful tools for direct communication<\/b><span style=\"font-weight: 400;\">, but without the right metrics in place, it\u2019s impossible to know what\u2019s working and what\u2019s not. Stay data-driven, remain audience-focused, and keep refining your approach for <\/span><b>maximum impact<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Ready_to_Maximize_Your_SMS_Campaigns\"><\/span><b>\ud83d\ude80 Ready to Maximize Your SMS Campaigns?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we specialize in crafting <\/span><b>data-driven <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mobile_marketing\" target=\"_blank\" rel=\"noopener\">SMS campaigns<\/a><\/b><span style=\"font-weight: 400;\"> that convert. Whether you\u2019re aiming to <\/span><b>boost sales, engage leads, or drive repeat purchases<\/b><span style=\"font-weight: 400;\">, we have the expertise to help you measure and optimize every campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Contact us today<\/b><span style=\"font-weight: 400;\"> to start turning your SMS strategy into a lead-generating powerhouse.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of digital marketing, SMS campaigns continue to prove their worth as a highly effective communication channel. With open rates reaching as high as 98%, SMS Marketing is a powerful tool for engaging leads and driving conversions. But how can you tell if your SMS campaigns are actually working? We believe it crucial [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1547936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1234],"tags":[],"class_list":["post-1547921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-marketing-direct-mail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1547921"}],"version-history":[{"count":5,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547921\/revisions"}],"predecessor-version":[{"id":1548022,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1547921\/revisions\/1548022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1547936"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1547921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1547921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1547921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}