{"id":1548523,"date":"2025-06-13T08:00:27","date_gmt":"2025-06-13T06:00:27","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=1548523"},"modified":"2025-06-09T10:40:47","modified_gmt":"2025-06-09T08:40:47","slug":"4-ways-a-contact-center-drives-your-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/","title":{"rendered":"4 Ways a Contact Center Can Drive Your Online Marketing ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Global <\/span><b>e-commerce<\/b><span style=\"font-weight: 400;\"> revenue is forecast to reach <\/span><b>$6.56 trillion in 2025<\/b><span style=\"font-weight: 400;\">, yet growth is slowing and paid-media prices keep climbing. The smartest way to stretch every advertising Euro is to transform the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> from \u201ccost line\u201d into <\/span><b><i>profit engine<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\"> we have learned four strategic levers to consistently raise return on investment (ROI) when marketing teams and <\/span><b>contact centers<\/b><span style=\"font-weight: 400;\"> work as one.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#2025_Marketing_Costs_Up_Patience_Down\" >2025: Marketing Costs Up, Patience Down<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#1_Turn_Every_Service_Interaction_into_a_Sales_Moment\" >1. Turn Every Service Interaction into a Sales Moment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Why_It_Works\" >Why It Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#How_to_Act\" >How to Act<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#2_Use_the_Contact_Center_as_a_First-Party_Data_Goldmine\" >2. Use the Contact Center as a First-Party Data Goldmine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Why_It_Matters_in_a_Cookieless_World\" >Why It Matters in a Cookieless World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#How_to_Act-2\" >How to Act<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#3_Build_a_Seamless_Omnichannel_Journey_That_Protects_Budget\" >3. Build a Seamless Omnichannel Journey That Protects Budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#The_Business_Case\" >The Business Case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#How_to_Act-3\" >How to Act<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#4_Harness_Analytics_Gen_AI_for_Continuous_Optimisation\" >4. Harness Analytics &amp; Gen AI for Continuous Optimisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Proof_in_the_Numbers\" >Proof in the Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#How_to_Act-4\" >How to Act<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Article_Reality_Check\" >Article Reality Check<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Takeaways_for_2025\" >Takeaways for 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adsalsa.com\/en\/4-ways-a-contact-center-drives-your-marketing-roi\/#Ready_to_Act\" >Ready to Act?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2025_Marketing_Costs_Up_Patience_Down\"><\/span><b>2025: Marketing Costs Up, Patience Down<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Numbers back it up: a European telco that knit analytics tightly into its <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/offline-data\/\"><b>contact center<\/b><\/a><span style=\"font-weight: 400;\"> saw a <\/span><b>25% jump in cross-sales and a 300% lift in promotion-conversion rates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you\u2019ll find a practitioner-level roadmap, rooted in independent research, for turning talk time into revenue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Turn_Every_Service_Interaction_into_a_Sales_Moment\"><\/span><b>1. Turn Every Service Interaction into a Sales Moment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_It_Works\"><\/span><b>Why It Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A live call or chat carries unfiltered buying signals: tone, urgency, objections. Brands that arm agents with real-time data convert those signals into revenue. Aligning frontline scripts with marketing analytics can deliver up to <\/span><b>25% surge in <\/b><a href=\"https:\/\/www.adsalsa.com\/en\/boost-your-telemarketing-sales-with-database\/\"><b>telemarketing sales<\/b><\/a><span style=\"font-weight: 400;\"> and tripled promo conversions, <\/span><i><span style=\"font-weight: 400;\">without<\/span><\/i><span style=\"font-weight: 400;\"> harming customer satisfaction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Act\"><\/span><b>How to Act<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pipe live intent data into the agent desktop.<\/b><span style=\"font-weight: 400;\"> Feed abandoned-cart products, last-clicked ads, or loyalty status so the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> rep can offer the <\/span><i><span style=\"font-weight: 400;\">exact<\/span><\/i><span style=\"font-weight: 400;\"> incentive the customer is pondering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coach for consultative selling.<\/b><span style=\"font-weight: 400;\"> Replace rigid scripts with questions that surface needs before pitching solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reward revenue, not handle time.<\/b><span style=\"font-weight: 400;\"> Measure average order value, upsell percentage, and churn saves, then bonus agents accordingly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When service and sales KPIs align, the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> magnifies every euro you spend luring visitors to your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1548536 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_1-min.jpg\" alt=\"contact center\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_1-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_1-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_the_Contact_Center_as_a_First-Party_Data_Goldmine\"><\/span><b>2. Use the Contact Center as a First-Party Data Goldmine<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_It_Matters_in_a_Cookieless_World\"><\/span><b>Why It Matters in a Cookieless World<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Browsers and regulators are erasing third-party tracking. The <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> sits on first-party data straight from customers\u2019 mouths. Firms with robust omnichannel engagement, powered largely by <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> insights, retain up to <\/span><b>89% of customers versus just 33% for weak players<\/b><span style=\"font-weight: 400;\">. That retention reduces acquisition pressure and compounds ROI.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Act-2\"><\/span><b>How to Act<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collect with consent.<\/b><span style=\"font-weight: 400;\"> Build short, friendly prompts for email, birthday month, or product interests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tag at source.<\/b><span style=\"font-weight: 400;\"> Log zero-party insights (\u201cLooking for eco-friendly options\u201d) right inside the CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feed marketing automation.<\/b><span style=\"font-weight: 400;\"> Trigger personalised emails or SMS the moment a new tag lands. Clients see open-rate bumps north of 20% when feeds are instant.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For a <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/\"><b>digital marketing agency<\/b><\/a><span style=\"font-weight: 400;\"> like ours, mined-by-agent data routinely doubles campaign click-through compared with shallow pixel audiences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_a_Seamless_Omnichannel_Journey_That_Protects_Budget\"><\/span><b>3. Build a Seamless Omnichannel Journey That Protects Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"The_Business_Case\"><\/span><b>The Business Case<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Switching from feed scroll to website chat to phone call should feel effortless. Companies that master this omnichannel hand-off keep <\/span><b>89% of customers<\/b><span style=\"font-weight: 400;\">, and omnichannel buyers spend up to 10% more online. A smooth path keeps your media spend from leaking away in frustration.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Act-3\"><\/span><b>How to Act<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unify histories.<\/b><span style=\"font-weight: 400;\"> Let the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> screen show the Instagram ad or Google keyword that sparked the visit so agents can pick up mid-story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Channel \u201cpivot\u201d.<\/b><span style=\"font-weight: 400;\"> Offer to flip a chat into a two-minute voice call, because complex queries resolved by humans can lift conversion by 40%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart routing.<\/b><span style=\"font-weight: 400;\"> Direct VIP callers or high-intent shoppers to senior agents; average queue time plummets, and so does churn.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember: every second a customer repeats themselves is a second your acquisition budget stops working.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1548547 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_2-min.jpg\" alt=\"contact center\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_2-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_2-min-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"4_Harness_Analytics_Gen_AI_for_Continuous_Optimisation\"><\/span><b>4. Harness Analytics &amp; Gen AI for Continuous Optimisation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Proof_in_the_Numbers\"><\/span><b>Proof in the Numbers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Modern speech and text analytics scan <\/span><b>100%<\/b><span style=\"font-weight: 400;\"> of interactions, isolate winning behaviors, and recommend \u201cnext-best-action\u201d prompts. Gen AI-powered <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> analytics can <\/span><b>boost conversion 5\u201310%<\/b><span style=\"font-weight: 400;\"> while cutting cancellations up to 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the global <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> market itself is projected to add <\/span><b>$231.6 billion between 2025 and 2029<\/b><span style=\"font-weight: 400;\">, growing and doubling down on this revenue channel.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Act-4\"><\/span><b>How to Act<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tag outcomes.<\/b><span style=\"font-weight: 400;\"> Label every call as sale, save, or risk, then let analytics surface why.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coach with evidence.<\/b><span style=\"font-weight: 400;\"> Share clips where top agents overcome objections; peer modeling outperforms generic training every time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loop insights to creatives.<\/b><span style=\"font-weight: 400;\"> If \u201cdelivery speed\u201d anxiety dominates calls, update ad copy <\/span><i><span style=\"font-weight: 400;\">this week<\/span><\/i><span style=\"font-weight: 400;\">, not next quarter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set safety rails.<\/b><span style=\"font-weight: 400;\"> Keep AI suggestions within margin thresholds to avoid over-discounting.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Analytics turns the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> into the world\u2019s most honest focus group and your campaign copywriter\u2019s best friend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Article_Reality_Check\"><\/span><b>Article Reality Check<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By now, one truth is clear: <\/span><a href=\"https:\/\/www.adsalsa.com\/en\/how-direct-marketing-is-outperforming-in-2025\/\"><b>direct marketing<\/b><\/a><span style=\"font-weight: 400;\"> ROI skyrockets when the <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> and demand-gen teams share data, goals, and incentives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\">, we\u2019ve watched revenue curves bend upward fastest when <\/span><i><span style=\"font-weight: 400;\">both<\/span><\/i><span style=\"font-weight: 400;\"> sides co-own metrics like cost per acquisition, first-contact resolution, and lifetime value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Takeaways_for_2025\"><\/span><b>Takeaways for 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact centers aren\u2019t cost centers anymore.<\/b><span style=\"font-weight: 400;\"> Treat them as the last mile of your digital funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First-party data is gold.<\/b><span style=\"font-weight: 400;\"> A single extra tag captured by an agent can shrink future ad spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel agility saves budgets.<\/b><span style=\"font-weight: 400;\"> Smooth channel jumps keep shoppers (and their wallets) in your ecosystem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytics turns conversation into conversion.<\/b><span style=\"font-weight: 400;\"> You already paid for the call, now mine it for insight.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Connect these dots and watch your <\/span><b>contact center<\/b><span style=\"font-weight: 400;\"> evolve into a self-funding growth engine that amplifies every marketing euro you invest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1548558 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_3-min.jpg\" alt=\"contact center\" width=\"800\" height=\"608\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_3-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2025\/06\/contact-center_3-min-480x365.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Act\"><\/span><b>Ready to Act?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019d like expert hands on the dials, the <\/span><b>adSalsa<\/b><span style=\"font-weight: 400;\"> team stands ready. As a trusted <\/span><b>digital marketing agency<\/b><span style=\"font-weight: 400;\">, our mission is simple: help you turn every <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Contact_centre\" target=\"_blank\" rel=\"noopener\"><b>contact center<\/b><\/a><span style=\"font-weight: 400;\"> conversation into measurable online profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s make 2025 your most efficient, and most profitable year yet.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global e-commerce revenue is forecast to reach $6.56 trillion in 2025, yet growth is slowing and paid-media prices keep climbing. The smartest way to stretch every advertising Euro is to transform the contact center from \u201ccost line\u201d into profit engine.\u00a0 At adSalsa we have learned four strategic levers to consistently raise return on investment (ROI) [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1548525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,1079],"tags":[],"class_list":["post-1548523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemarketing-database-and-list-rental","category-ecommerce-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1548523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=1548523"}],"version-history":[{"count":3,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1548523\/revisions"}],"predecessor-version":[{"id":1548571,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/1548523\/revisions\/1548571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1548525"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=1548523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=1548523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=1548523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}