{"id":21823,"date":"2014-02-18T17:37:26","date_gmt":"2014-02-18T16:37:26","guid":{"rendered":"http:\/\/www.adsalsa.com\/?p=21823"},"modified":"2025-05-14T09:55:59","modified_gmt":"2025-05-14T07:55:59","slug":"metlife-awarded-for-making-the-best-telemarketing-campaign-in-2013-2-2","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/metlife-awarded-for-making-the-best-telemarketing-campaign-in-2013-2-2\/","title":{"rendered":"MetLife Awarded For &#8220;Best Telemarketing Campaign&#8221; in 2013"},"content":{"rendered":"<p style=\"text-align: justify;\">MetLife just achieved one more milestone by having won the best telemarketing campaign in 2013. The event was held by Contact Center World where the best companies and campaigns of the Telemarketing sector are chosen. The insurer MetLife in collaboration with Teleperformance Portugal, won not one, but two awards being \u201cBest Telemarketing Campaign in the World\u201d, and \u201cBest Telemarketing camping in EMEA (Europe, Middle East and Africa)\u201d in 2013.<\/p>\n<p style=\"text-align: justify;\">This means great news for adSalsa too, as we are responsible for generating the leads in the <a href=\"https:\/\/www.adsalsa.com\/en\/boost-your-telemarketing-sales-with-database\/\">Telemarketing Database<\/a> used for those campaigns. Here&#8217;s an interview with Jorge Conde Rendeiro, Business Development &amp; Telemarketing Manager of MetLife.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/metlife-awarded-for-making-the-best-telemarketing-campaign-in-2013-2-2\/#MetLife_Secures_%E2%80%9CBest_Telemarketing_Campaign%E2%80%9D_Award_in_2013\" >MetLife Secures &#8220;Best Telemarketing Campaign&#8221; Award in 2013<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/metlife-awarded-for-making-the-best-telemarketing-campaign-in-2013-2-2\/#The_Interview\" >The Interview<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/metlife-awarded-for-making-the-best-telemarketing-campaign-in-2013-2-2\/#%F0%9F%8F%86_The_Telemarketing_Tactic_That_Won_MetLife_Gold_%F0%9F%8F%86\" >\ud83c\udfc6 The Telemarketing Tactic That Won MetLife Gold \ud83c\udfc6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"MetLife_Secures_%E2%80%9CBest_Telemarketing_Campaign%E2%80%9D_Award_in_2013\"><\/span><strong>MetLife Secures &#8220;Best Telemarketing Campaign&#8221; Award in 2013<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At <a href=\"https:\/\/www.adsalsa.com\/en\/\"><strong data-start=\"234\" data-end=\"245\">adSalsa<\/strong><\/a>, your success is our mission. That\u2019s why we\u2019re proud to share one of the key milestones that validates the power of our marketing approach: <strong data-start=\"386\" data-end=\"445\">MetLife was awarded Best Telemarketing Campaign in 2013<\/strong>, a recognition that not only celebrates our client but also affirms the strategic excellence we bring as <strong data-start=\"551\" data-end=\"607\">Europe\u2019s leading online and digital marketing agency<\/strong>.<\/p>\n<p>This campaign was far more than a marketing initiative \u2014 it was the result of deep collaboration, intelligent data usage, <strong data-start=\"732\" data-end=\"763\">hyper-targeted segmentation<\/strong>, and a personalized communication strategy designed to engage the right prospect at the right time. At adSalsa, that\u2019s what we believe in: <strong data-start=\"903\" data-end=\"949\">every contact should be a real opportunity<\/strong>, not just a number in a database.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Interview\"><\/span><strong>The Interview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><i>&#8220;Congratulations on The Best Telemarketing Campaign Award. What is your secret to achieving such success in your Telemarketing campaigns?&#8221;<\/i><\/p>\n<p style=\"text-align: justify;\">&#8220;Our tips for sucess, in partnership with Teleperformance are:<\/p>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li><b>Recruitment &amp; Training:\u00a0<\/b>selecting the best!<\/li>\n<li><b>Predictive Dialing System:\u00a0<\/b>optimized configuration<\/li>\n<li><b>Database Quality:\u00a0<\/b>strategic partnership<\/li>\n<li><b>Client Business KPIs:<\/b>\u00a0focus to maximize business results<\/li>\n<li><b>Agent Allocation:\u00a0<\/b>optimized for overall performance<\/li>\n<li><b>Quality Control:\u00a0<\/b>100% sales quality validation<\/li>\n<li><b>Incentive Plan:\u00a0<\/b>high-rewards to Top Performers<\/li>\n<li><b>Extended Bonus Plan:\u00a0<\/b>increased permanent results<\/li>\n<li><b>Client Brand Culture:\u00a0<\/b>develop the sense of belonging<\/li>\n<li><b>Build a True Partnership:\u00a0<\/b>win-win-win in the long-run!&#8221;<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><i>&#8220;Can you tell us, what the campaign was about?&#8221;<\/i><\/p>\n<p style=\"text-align: justify;\">&#8220;Customer Acquisition\/Sales Campaigns for several insurance products in Life and Accidental &amp; Health products, using the best telemarketing campaign techniques.&#8221;<\/p>\n<p style=\"text-align: justify;\"><i>&#8220;Why did you use Telemarketing to promote your campaign?&#8221;<\/i><\/p>\n<p style=\"text-align: justify;\">&#8220;Telemarketing is still a very interesting channel for the distribution of products and in Portugal we have a lot of expertise in this activity. Actually Portugal, <a href=\"https:\/\/www.adsalsa.com\/en\/offline-data\/\">Telemarketing<\/a> and Contact Center activity, could be a hub for a lot of industries around the world. Take into consideration that when we talk about Telemarketing we refer to both Outbound as well as Inbound.&#8221;<\/p>\n<p style=\"text-align: justify;\"><i>&#8220;In awarding you the award for &#8220;The Best Telemarketing Campaign&#8221; the Contact Center World also highlighted the quality of your data. How is such a high quality captured?&#8221;<\/i><\/p>\n<p style=\"text-align: justify;\">&#8220;Building strong partnerships with our sponsors and external providers. We now resort to a lot of lead generation trough the online channel in order to qualify the lead and the customers\u2019 needs before we call them. This way we are also compliant with <a href=\"https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation\" target=\"_blank\" rel=\"noopener\">data protection laws<\/a>, since all of our campaigns are opt-in campaigns, meaning that the customer for each campaign authorizes MetLife to contact them.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547286 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/02\/economia-creativa-min.jpg\" alt=\"best telemarketing campaign\" width=\"800\" height=\"480\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/02\/economia-creativa-min.jpg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/02\/economia-creativa-min-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_The_Telemarketing_Tactic_That_Won_MetLife_Gold_%F0%9F%8F%86\"><\/span><strong>\ud83c\udfc6 The Telemarketing Tactic That Won MetLife Gold \ud83c\udfc6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"985\" data-end=\"1343\">Thanks to our <strong data-start=\"999\" data-end=\"1024\">global infrastructure<\/strong>, expert lead generation teams, and a results-driven philosophy rooted in performance and innovation, we crafted a custom campaign for MetLife that exceeded industry benchmarks. The award presented by MarketingDirecto.com wasn\u2019t a coincidence \u2014 it was the outcome of a clear, data-backed vision executed with precision.<\/p>\n<p class=\"\" data-start=\"1345\" data-end=\"1612\">If MetLife achieved this level of success with our help, <strong data-start=\"1402\" data-end=\"1416\">so can you<\/strong>. In <strong><a href=\"https:\/\/www.adsalsa.com\/en\/adsalsas-digital-marketing-strategy-for-expansion\/\">digital marketing<\/a><\/strong> where competition is fierce and attention spans are short, investing in <strong data-start=\"1513\" data-end=\"1574\">smart, ethical, and data-powered telemarketing strategies<\/strong> is what sets successful brands apart.<\/p>\n<p class=\"\" data-start=\"1614\" data-end=\"1809\">At adSalsa, we help you turn every lead into a long-lasting relationship, and every campaign into a measurable success story. We don\u2019t just run campaigns \u2014 <strong data-start=\"1770\" data-end=\"1808\">we build award-winning experiences<\/strong>.<\/p>\n<p class=\"\" data-start=\"1811\" data-end=\"1886\">So the question is: <strong data-start=\"1831\" data-end=\"1886\">Are you ready to create your next winning campaign?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MetLife just achieved one more milestone by having won the best telemarketing campaign in 2013. The event was held by Contact Center World where the best companies and campaigns of the Telemarketing sector are chosen. The insurer MetLife in collaboration with Teleperformance Portugal, won not one, but two awards being \u201cBest Telemarketing Campaign in the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1546931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1077,34],"tags":[],"class_list":["post-21823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adsalsa-en","category-telemarketing-database-and-list-rental"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/21823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=21823"}],"version-history":[{"count":12,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/21823\/revisions"}],"predecessor-version":[{"id":1547857,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/21823\/revisions\/1547857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1546931"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=21823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=21823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=21823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}