{"id":32765,"date":"2018-04-20T09:04:14","date_gmt":"2018-04-20T07:04:14","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=32765"},"modified":"2025-04-09T16:44:55","modified_gmt":"2025-04-09T14:44:55","slug":"lead-generation-and-its-advantages","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/lead-generation-and-its-advantages\/","title":{"rendered":"Lead generation and its advantages"},"content":{"rendered":"<p>These days more and more companies choose <strong>online channels<\/strong> to find digital clients to increase and develop their business. Online marketing is a tool used by companies to create strategies in order to get more users and turn them into clients. This process is known as Lead Generation. However, what exactly is lead generation and what are its advantages?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/lead-generation-and-its-advantages\/#What_is_Lead_generation\" >What is Lead generation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/lead-generation-and-its-advantages\/#Advantages_of_Lead_Generation_for_companies\" >Advantages of Lead Generation for companies<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Lead_generation\"><\/span>What is Lead generation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Lead Generation<\/strong> is the term marketers use to refer to the process of generating opportunities to sell products or services. In other words, it is a marketing technique used for client adquisition. Lead generation is a term that can be applied both to online or offline media, however it has gained relevance due to the digital development. These opportunities for digital sales can be made in several ways:<br \/>\n<strong>\u2022 Registration<\/strong> &#8211; where the user registers in a data base, such a newsletter.<br \/>\n<strong>\u2022 Application &#8211;<\/strong> where the user asks for more information through an application form.<br \/>\nWe call \u2018lead\u2019 to the registration of a user through any of those two methods. If brands want to get leads, they have to use the following digital techniques which should be imp<img decoding=\"async\" class=\"alignright wp-image-31331 size-medium\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/generacion_de_leads1-300x162.jpg\" alt=\"generaci\u00f3n de leads\" width=\"300\" height=\"162\" \/>lemented all together in order to get<br \/>\nmore information:<br \/>\n<strong>\u2022 Content marketing:<\/strong> Creating valuable content for the user.<br \/>\n<strong>\u2022 Lead Nurturing:<\/strong> Offering the user the content he\/she needs when he\/she needs it.<br \/>\n<strong>\u2022 Lead Scoring:<\/strong> Measuring the lead&#8217;s temperature.<br \/>\n<strong>\u2022 Social Media Marketing:<\/strong> Competitions, draws or different actions in social networks.<br \/>\n<strong>\u2022<a href=\"https:\/\/www.adsalsa.com\/en\/what-do-we-do\/email-marketing\/\"> Email marketing:<\/a><\/strong> Newsletters<br \/>\n<strong>\u2022 Search Engine Marketing:<\/strong> Optimization via SEM or SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Lead_Generation_for_companies\"><\/span>Advantages of Lead Generation for companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead generation is a <strong>powerful tool<\/strong> with many advantages which can help companies get new clients as well as increase their business in Online Media. These are the most important advantages:<br \/>\n&#8211; Companies, through different registration forms, can obtain very<strong> powerful information<\/strong> about their target audience.<br \/>\n&#8211; It allows them to <strong>build data bases<\/strong> with users interested in the brand. These data bases can be used in<br \/>\nthe future to implement <strong>lead nurturing and lead scoring strategies.<\/strong><br \/>\n&#8211; It helps <strong>companies improve<\/strong> the loyalty of users to the brand.<br \/>\n&#8211; It makes the feedback between company and user easier, <strong>speeding up their online sales processes.<\/strong><br \/>\n&#8211; It allows them to <strong>detect the most attractive areas<\/strong> for their potential clients.<br \/>\n&#8211; It helps companies to <strong>optimize their revenue from marketing<\/strong> by pointing out all the strategies to the users who are really interested in them.<br \/>\nThanks to Lead Generation, conversion rates (users to clients) can increase significantly. This is why, it is very useful to establish marketing strategies focused on lead generation, as you can get quality clients at a<br \/>\n<strong>good price.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days more and more companies choose online channels to find digital clients to increase and develop their business. Online marketing is a tool used by companies to create strategies in order to get more users and turn them into clients. This process is known as Lead Generation. However, what exactly is lead generation and [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":30939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1232,1082],"tags":[],"class_list":["post-32765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation-en","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=32765"}],"version-history":[{"count":2,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32765\/revisions"}],"predecessor-version":[{"id":1546845,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32765\/revisions\/1546845"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=32765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=32765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=32765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}