{"id":32896,"date":"2018-05-21T09:52:40","date_gmt":"2018-05-21T07:52:40","guid":{"rendered":"https:\/\/www.adsalsa.com\/?p=32896"},"modified":"2025-04-03T13:46:21","modified_gmt":"2025-04-03T11:46:21","slug":"requirements-for-a-good-message-on-email-marketing-ii","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/requirements-for-a-good-message-on-email-marketing-ii\/","title":{"rendered":"Requirements for a good message on Email Marketing (II)"},"content":{"rendered":"<p>Such as we saw on the previous post <strong>&#8220;Requirements for a good message on Email Marketing (I)&#8221;<\/strong>, there are different tricks to help us plan a more efficient email marketing strategy.<br \/>\nThe companies\u2019 main objectives are brand awareness and becoming a well known brand. But let&#8217;s be honest, companies don\u2019t look only for this. There are exceptions, but most of the companies who book an email marketing campaign want to boost sales and increase their benefits. This is the harsh reality and the main reason our company will be judged for. If a company invests 50,000 \u20ac, do you think they will be happy with a ROI of 5,000\u20ac? Let&#8217;s be wise, this can destroy our credibility for this market.<br \/>\nDirect Marketing is the only one facing this problem. Strategies such as email marketing aim to get actions from consumers, as its main goal is to fulfil the user&#8217;s needs. However, there are different and easier ways to do so that will help us to reach our goals:<br \/>\n<strong><img decoding=\"async\" class=\"alignright wp-image-29055 size-medium\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/email_marketing-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\">11.<\/strong> All HTML tags must be on lower case letters<br \/>\n<strong>12.<\/strong> Use &lt;p&gt;&lt;\/p&gt; tags instead of &lt;div&gt;&lt;\/div&gt; and avoid &lt;tbody&gt;&lt;\/tbody&gt; tags on tables<br \/>\n<strong>13.<\/strong> HTML tags such as &lt;map&gt; or &lt;th&gt; will increase the spam score&#8230;and your email will be tagged as unwanted<br \/>\n<strong>14.<\/strong> Avoid the following combination: \/? after the domain in the links. The following example can be marked as unwanted: http:\/\/adsalsa.com\/?exa.<br \/>\n<strong>15.<\/strong> HTML page should not be longer than a A4 (MS Word)<br \/>\n<strong>16.<\/strong> Never use java, JavaScript, Frames, ActiveX or forms on the main body<br \/>\n<strong>17.<\/strong> Avoid attached documents, unless you are sure users can receive them, as most of firewalls will delete those attachements. In case you need to send files, do it on PDF form.<br \/>\nThese easy tricks can help your Email Marketing campaign reach your goals. Of course, there are many other facts. Soon we will get deep on how to write a good subject line and how to build effective creatives. Email marketing is a tool standing out for its ability to influence the audience, and if we also use new mobile technologies, it will impact even more. Bon App\u00e9tit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Such as we saw on the previous post &#8220;Requirements for a good message on Email Marketing (I)&#8221;, there are different tricks to help us plan a more efficient email marketing strategy. The companies\u2019 main objectives are brand awareness and becoming a well known brand. But let&#8217;s be honest, companies don\u2019t look only for this. There [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":29055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1080],"tags":[],"class_list":["post-32896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=32896"}],"version-history":[{"count":1,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32896\/revisions"}],"predecessor-version":[{"id":1529262,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/32896\/revisions\/1529262"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=32896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=32896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=32896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}