{"id":68326,"date":"2018-05-21T09:56:03","date_gmt":"2018-05-21T07:56:03","guid":{"rendered":"http:\/\/51.38.179.201\/?p=68326"},"modified":"2025-04-03T13:46:17","modified_gmt":"2025-04-03T11:46:17","slug":"does-the-new-gmail-inbox-change-the-open-rate","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/does-the-new-gmail-inbox-change-the-open-rate\/","title":{"rendered":"Does the new Gmail Inbox change the Open Rate?"},"content":{"rendered":"<p>If you are one of those who use <strong>Gmail<\/strong> at this time, you will have noticed that your emails are automatically being classified in your inbox in at least three categories: main, social and promotions. If you are just as fussy about the organization as I am, you will find that it is an extremely useful tool since it helps you to give priority to the things that have to be done and ignores the <strong>less important issues.<\/strong><br \/>\nHowever, as online <strong>marketing<\/strong> <strong>professionals<\/strong>, the new Gmail can be somewhat alarming since the tendency of users would be to ignore or at least postpone the reading of emails in the promotions folder.<br \/>\n<img decoding=\"async\" class=\"alignright wp-image-32837 size-medium\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2020\/12\/gmail-300x229.jpg\" alt=\"gmail\" width=\"300\" height=\"229\" \/>Surely you have also noticed that in this same folder appears a couple of spam messages which obviously leads us to think that making Gmail easy to use is not the only purpose of <strong>Google<\/strong>, but that is another issue.<br \/>\nEither way, the promotions category may not be so bad after all, since users expect to find exactly what they asked for: commercial communication of products or services in which they are really interested and therefore our message does not pass into oblivion.<br \/>\nTo bring some light to the issue, a few days ago <strong>Mailchimp<\/strong> <strong>published<\/strong> some news and its conclusion was that, indeed, these changes in our inbox have led to a drop in the opening rates, but so far this decline is not significant.<br \/>\nOnly time will tell if this trend will continue downward. <strong>Meanwhile<\/strong>, in order to carry on standing out from our competitors, we must enhance the creativity of our email marketing and provide our users with relevant content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are one of those who use Gmail at this time, you will have noticed that your emails are automatically being classified in your inbox in at least three categories: main, social and promotions. If you are just as fussy about the organization as I am, you will find that it is an extremely [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1080],"tags":[],"class_list":["post-68326","post","type-post","status-publish","format-standard","hentry","category-email-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/68326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=68326"}],"version-history":[{"count":1,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/68326\/revisions"}],"predecessor-version":[{"id":1529248,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/68326\/revisions\/1529248"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=68326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=68326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=68326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}