{"id":8555,"date":"2014-01-09T13:41:27","date_gmt":"2014-01-09T12:41:27","guid":{"rendered":"http:\/\/www.adsalsa.com\/blog\/adsalsa-has-created-a-new-campaign-for-passarela\/"},"modified":"2025-05-14T09:24:02","modified_gmt":"2025-05-14T07:24:02","slug":"adsalsa-has-created-a-new-campaign-for-passarela","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/adsalsa-has-created-a-new-campaign-for-passarela\/","title":{"rendered":"Brazil&#8217;s Passarela chooses adSalsa for its new campaign"},"content":{"rendered":"<p>At <strong data-start=\"258\" data-end=\"269\">adSalsa<\/strong>, we don\u2019t just create campaigns; we craft <strong data-start=\"313\" data-end=\"388\">experiences that connect, convert and leave a lasting brand impression<\/strong>. That\u2019s why we\u2019re thrilled to share with you one of our latest strategic achievements: the creation of a <strong data-start=\"494\" data-end=\"542\">new <a href=\"https:\/\/www.adsalsa.com\/en\/adsalsas-digital-marketing-strategy-for-expansion\/\">digital marketing<\/a> campaign for Passarela<\/strong>, a prominent name in the fashion retail sector in Brazil.<\/p>\n<p><strong>Passarela Cal\u00e7ados, one of the greatest brands of the Brazilian eCommerce sector has launched an innovative campaign through Facebook and W<\/strong><strong>eb.<\/strong><br \/>\nThe campaign involves playing a video game, a fun way to advertise and whose objective is for participants to win prizes by choosing a look, combining their own style with different items of clothing, shoes and accessories.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcb900;color:#fcb900\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcb900;color:#fcb900\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adsalsa.com\/en\/adsalsa-has-created-a-new-campaign-for-passarela\/#Why_Passarela_Chose_adSalsa_for_Their_New_Campaign\" >Why Passarela Chose adSalsa for Their New Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adsalsa.com\/en\/adsalsa-has-created-a-new-campaign-for-passarela\/#The_Digital_Tools_Powering_Passarelas_Growth\" >The Digital Tools Powering Passarela\u2019s Growth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adsalsa.com\/en\/adsalsa-has-created-a-new-campaign-for-passarela\/#adSalsa_and_Passarela_A_Strategic_Digital_Partnership\" >adSalsa and Passarela: A Strategic Digital Partnership<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adsalsa.com\/en\/adsalsa-has-created-a-new-campaign-for-passarela\/#Aligning_Passarelas_Brand_Vision_with_Measurable_Performance\" >Aligning Passarela&#8217;s Brand Vision with Measurable Performance<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Passarela_Chose_adSalsa_for_Their_New_Campaign\"><\/span><strong>Why Passarela Chose adSalsa for Their New Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This project is a perfect example of how our integrated, data-driven marketing solutions deliver <strong data-start=\"689\" data-end=\"717\">real, measurable results<\/strong>. You already know that in today\u2019s hyper-competitive digital landscape, <strong data-start=\"789\" data-end=\"835\">standing out requires more than visibility<\/strong>; it demands relevance, creativity, precision and timing. And that\u2019s exactly what we brought to the table.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1547273 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/01\/imagen_myavatar-min.jpg\" alt=\"Passarela\" width=\"550\" height=\"550\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/01\/imagen_myavatar-min.jpg 550w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2014\/01\/imagen_myavatar-min-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Passarela\u2019s advergame reinforces the advertising campaign whose image is their popular Brazilian TV host and journalist Chris Flores. The video game was created by myAvatarDreams, adSalsa\u2019s advergaming platform, being the first project of its kind in Latin America.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Digital_Tools_Powering_Passarelas_Growth\"><\/span><strong>The Digital Tools Powering Passarela\u2019s Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"960\" data-end=\"1327\">As <strong data-start=\"963\" data-end=\"1019\">Europe\u2019s leading online and <a href=\"https:\/\/www.adsalsa.com\/en\/\">digital marketing agency<\/a><\/strong>, we partnered with Passarela to <strong data-start=\"1052\" data-end=\"1121\">reinvigorate their brand positioning and lead generation strategy<\/strong>. Our objective was clear: <strong data-start=\"1148\" data-end=\"1178\">attract high-quality leads<\/strong>, nurture them through carefully designed user journeys, and ultimately, drive engagement and conversions for their footwear and fashion collections.<\/p>\n<p class=\"\" data-start=\"1329\" data-end=\"1636\">To achieve this, we designed a multi-layered campaign tailored specifically to Passarela\u2019s goals and customer profile. Combining <strong data-start=\"1458\" data-end=\"1514\">advanced audience segmentation, behavioral analytics<\/strong>, and <strong data-start=\"1520\" data-end=\"1546\">personalized messaging<\/strong>, we were able to reach potential customers at the right time, through the right channels.<\/p>\n<p class=\"\" data-start=\"1638\" data-end=\"1687\">Our <a href=\"https:\/\/www.adsalsa.com\/en\/real-time-lead-generation-techniques-that-work\/\">lead generation techniques<\/a> leveraged a combination of:<\/p>\n<ul data-start=\"1688\" data-end=\"2153\">\n<li class=\"\" data-start=\"1688\" data-end=\"1846\">\n<p class=\"\" data-start=\"1690\" data-end=\"1846\"><strong data-start=\"1690\" data-end=\"1725\">Co-registration lead generation<\/strong>: a high-impact tactic that allows us to connect Passarela with users already interested in related products or services.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1847\" data-end=\"1982\">\n<p class=\"\" data-start=\"1849\" data-end=\"1982\"><strong data-start=\"1849\" data-end=\"1899\">Programmatic advertising and real-time bidding<\/strong>: to ensure Passarela\u2019s message appeared where and when it would be most effective.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1983\" data-end=\"2153\">\n<p class=\"\" data-start=\"1985\" data-end=\"2153\"><strong data-start=\"1985\" data-end=\"2012\">Email marketing funnels<\/strong>: crafted to educate, entice, and convert leads while reinforcing Passarela\u2019s brand image as a trend-forward, customer-first fashion company.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2155\" data-end=\"2476\"><span class=\"ez-toc-section\" id=\"adSalsa_and_Passarela_A_Strategic_Digital_Partnership\"><\/span><strong>adSalsa and Passarela: A Strategic Digital Partnership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2155\" data-end=\"2476\">What sets our work apart is not just the <strong data-start=\"2196\" data-end=\"2212\">tools we use<\/strong>, but how we <strong data-start=\"2225\" data-end=\"2286\">align each element with your specific business objectives<\/strong>. With Passarela, our focus wasn\u2019t only to increase visibility, but to <strong data-start=\"2357\" data-end=\"2393\">build loyalty and brand affinity<\/strong> through smart automation, storytelling, and a deep understanding of user behavior.<\/p>\n<p class=\"\" data-start=\"2478\" data-end=\"2814\">We\u2019re proud to say the campaign is already <strong data-start=\"2521\" data-end=\"2566\">yielding strong early performance metrics<\/strong>. Engagement rates are exceeding benchmarks, and Passarela\u2019s team is seeing improved ROI across key KPIs. But for us, it\u2019s not just about the numbers \u2014 it\u2019s about creating <strong data-start=\"2738\" data-end=\"2768\">marketing that feels human<\/strong>, even when it\u2019s powered by cutting-edge tech.<\/p>\n<p data-start=\"2478\" data-end=\"2814\"><img decoding=\"async\" class=\"aligncenter wp-image-1535083 size-full\" src=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2022\/05\/que-es-un-lead-2.jpeg\" alt=\"passarela\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.adsalsa.com\/wp-content\/uploads\/2022\/05\/que-es-un-lead-2.jpeg 800w, https:\/\/www.adsalsa.com\/wp-content\/uploads\/2022\/05\/que-es-un-lead-2-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p class=\"\" data-start=\"2816\" data-end=\"3116\">At adSalsa, we know that no two clients are alike. That\u2019s why every campaign we launch \u2014 whether for global insurance giants like MetLife or rising fashion brands like Passarela \u2014 is completely customized. We treat your goals as our goals. Your audience as our audience. Your success as our standard.<\/p>\n<h3 data-start=\"3118\" data-end=\"3390\"><span class=\"ez-toc-section\" id=\"Aligning_Passarelas_Brand_Vision_with_Measurable_Performance\"><\/span><strong>Aligning Passarela&#8217;s Brand Vision with Measurable Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3118\" data-end=\"3390\">We believe that <strong data-start=\"3134\" data-end=\"3185\">data is only powerful when it\u2019s used creatively<\/strong>, and creativity is only effective when it\u2019s grounded in strategy. This philosophy drives everything we do \u2014 and it\u2019s exactly what allowed us to craft a compelling, results-oriented campaign for Passarela.<\/p>\n<p class=\"\" data-start=\"3392\" data-end=\"3676\">If you\u2019re looking for a partner who understands how to <strong data-start=\"3447\" data-end=\"3506\">turn traffic into leads, and leads into loyal customers<\/strong>, then you\u2019re in the right place. Whether you operate in fashion, finance, travel, health, or any other sector \u2014 we have the <strong data-start=\"3631\" data-end=\"3658\">team, tools, and vision<\/strong> to help you grow.<\/p>\n<p class=\"\" data-start=\"3678\" data-end=\"3875\">Let this <a href=\"https:\/\/en.wikipedia.org\/wiki\/Campaign\" target=\"_blank\" rel=\"noopener\">campaign<\/a> serve as a preview of what\u2019s possible when you combine <strong data-start=\"3751\" data-end=\"3819\">digital expertise with strategic precision and creative thinking<\/strong>. At adSalsa, we don\u2019t follow trends \u2014 we help set them.<\/p>\n<p class=\"\" data-start=\"3877\" data-end=\"3945\"><strong data-start=\"3877\" data-end=\"3945\">Are you ready to make your brand the next digital success story?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At adSalsa, we don\u2019t just create campaigns; we craft experiences that connect, convert and leave a lasting brand impression. That\u2019s why we\u2019re thrilled to share with you one of our latest strategic achievements: the creation of a new digital marketing campaign for Passarela, a prominent name in the fashion retail sector in Brazil. Passarela Cal\u00e7ados, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1547286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1077,1082],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adsalsa-en","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=8555"}],"version-history":[{"count":7,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8555\/revisions"}],"predecessor-version":[{"id":1547852,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8555\/revisions\/1547852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media\/1547286"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=8555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}