{"id":8560,"date":"2014-01-09T15:29:10","date_gmt":"2014-01-09T14:29:10","guid":{"rendered":"http:\/\/www.adsalsa.com\/blog\/two-pieces-of-advice-from-oscar-wilde-to-any-copywriter\/"},"modified":"2025-04-09T16:58:17","modified_gmt":"2025-04-09T14:58:17","slug":"two-pieces-of-advice-from-oscar-wilde-to-any-copywriter","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/en\/two-pieces-of-advice-from-oscar-wilde-to-any-copywriter\/","title":{"rendered":"Two pieces of advice from Oscar Wilde to any copywriter"},"content":{"rendered":"

\u201cThere are no more than two rules for writing: having something to say, and saying it\u201d. It\u2019s quite likely that Oscar Wilde didn\u2019t know that in the future, writers would exist to do web positioning, conversion of leads and so on.<\/strong>
\n\"Wilde-220x300\"What Mr. Wilde really believed was that if you didn\u2019t have something interesting to say, then it\u2019s better to say nothing at all. It\u2019s not that he was wrong, but nowadays there\u2019s a lot more excuses to write. Persuading someone to buy something or do something other than with a \u201cbuy it now\u201d, \u201cplease love me\u201d, or \u201cmake me yours\u201d are good reasons to start writing.
\nA professional copywriter usually loves what he does (and most of the time hates what he\u2019s already done) but cannot live without writing. If you don\u2019t feel passionate about writing don\u2019t even bother because people will notice and won\u2019t even read it.
\nPassion for writing though is not a guarantee to get readers, but at least someone might go home happy thanks to what you wrote.
\nEvery company in the world and each product has something to say besides the usual \u201cshow me the money\u201d from Jerry Maguire. All companies have a personality and all products were created to meet a need or offer a service and that has to be communicated. You must believe in what you say because that\u2019s the message that you are getting across.
\nYou must be honest. If you\u2019re not the best say it, if you are not the cheapest say it, but being truthful is what is going to set you apart. As a matter of fact due to blunders of telephone companies, energy providers, banks, politicians and so on, honesty is becoming a valuable asset for the consumer.
\nThe Chinese industry doesn\u2019t really stand out by the quality of its products, but it does by their prices. The German industry is not known by being cheap, but its excellence is noticeable. They both have figured out what they have to say, and they say it. A copywriter should do the same. He should study the needs of the consumer and find out what\u2019s the link between his client and their target audience.
\nOnce the copywriter knows his message it\u2019s just a matter of saying it, and this is what Oscar Wilde thought. Although his ways were not always adequate, we can certainly say that he knew what he was talking about.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThere are no more than two rules for writing: having something to say, and saying it\u201d. It\u2019s quite likely that Oscar Wilde didn\u2019t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn\u2019t have something interesting to […]<\/p>\n","protected":false},"author":31,"featured_media":21016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1082],"tags":[],"class_list":["post-8560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/comments?post=8560"}],"version-history":[{"count":1,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8560\/revisions"}],"predecessor-version":[{"id":1546854,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/posts\/8560\/revisions\/1546854"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/media?parent=8560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/categories?post=8560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/en\/wp-json\/wp\/v2\/tags?post=8560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}