{"id":28092,"date":"2017-02-20T13:02:21","date_gmt":"2017-02-20T12:02:21","guid":{"rendered":"http:\/\/www.adsalsa.com\/?p=28092\/"},"modified":"2024-03-12T11:13:20","modified_gmt":"2024-03-12T10:13:20","slug":"tout-ce-quil-faut-savoir-sur-email-marketing","status":"publish","type":"post","link":"https:\/\/www.adsalsa.com\/fr\/tout-ce-quil-faut-savoir-sur-email-marketing\/","title":{"rendered":"Tout ce qu&rsquo;il faut savoir sur le comportement des internautes face \u00e0 l&rsquo;Email Marketing"},"content":{"rendered":"<p>Gr\u00e2ce au nouvel \u00e9tude <a href=\"https:\/\/public.message-business.com\/contents\/2\/696\/43696\/Files\/EMA%20BtoC_2016_NP6%20Publique_VFF.pdf\" target=\"_blank\" rel=\"noopener\">EMA &#8211; Email Marketing Attitude &#8211; BtoC<\/a> 2016 du SNCD, nous avons pu connaitre les tendances des internautes lors qu&rsquo;ils re\u00e7oivent un email: comment sont-ils influenc\u00e9s par les offres, de quelle fa\u00e7on sont&rsquo;-ils connect\u00e9s, quelle est sa perception de la publicit\u00e9 par email, etc.\u00a0Pour mettre en place\u00a0une bonne strat\u00e9gie d&#8217;email marketing il est imp\u00e9rative de connaitre le comportement des consommateurs fran\u00e7ais face \u00e0 la r\u00e9ception d&#8217;emails publicitaires de part des marques. Pour ce motif, vous pouvez trouver dans\u00a0cette infographie quelques unes des r\u00e9sultats\u00a0de l&rsquo;\u00e9tude.<\/p>\n<p>Si vous voulez constater par vous-m\u00eames les avantages des campagnes d&#8217;email marketing, nous vous invitions \u00e0 prendre <a href=\"\/fr\/?page_id=8709\">contact<\/a> avec l&rsquo;\u00e9quipe d&rsquo;adSalsa pour vous conseiller sur comment booster\u00a0la performance de vos campagnes au maximum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce au nouvel \u00e9tude EMA &#8211; Email Marketing Attitude &#8211; BtoC 2016 du SNCD, nous avons pu connaitre les tendances des internautes lors qu&rsquo;ils re\u00e7oivent un email: comment sont-ils influenc\u00e9s par les offres, de quelle fa\u00e7on sont&rsquo;-ils connect\u00e9s, quelle est sa perception de la publicit\u00e9 par email, etc.\u00a0Pour mettre en place\u00a0une bonne strat\u00e9gie d&#8217;email marketing [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1525350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1068],"tags":[],"class_list":["post-28092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adsalsa-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/posts\/28092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/comments?post=28092"}],"version-history":[{"count":2,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/posts\/28092\/revisions"}],"predecessor-version":[{"id":1544150,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/posts\/28092\/revisions\/1544150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/media\/1525350"}],"wp:attachment":[{"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/media?parent=28092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/categories?post=28092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adsalsa.com\/fr\/wp-json\/wp\/v2\/tags?post=28092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}