MetLife just achieved one more milestone by having won the best telemarketing campaign in 2013. The event was held by Contact Center World where the best companies and campaigns of the Telemarketing sector are chosen. The insurer MetLife in collaboration with Teleperformance Portugal, won not one, but two awards being “Best Telemarketing Campaign in the World”, and “Best Telemarketing camping in EMEA (Europe, Middle East and Africa)” in 2013.
This means great news for adSalsa too, as we are responsible for generating the leads in the Telemarketing Database used for those campaigns. Here’s an interview with Jorge Conde Rendeiro, Business Development & Telemarketing Manager of MetLife.
MetLife Secures “Best Telemarketing Campaign” Award in 2013
At adSalsa, your success is our mission. That’s why we’re proud to share one of the key milestones that validates the power of our marketing approach: MetLife was awarded Best Telemarketing Campaign in 2013, a recognition that not only celebrates our client but also affirms the strategic excellence we bring as Europe’s leading online and digital marketing agency.
This campaign was far more than a marketing initiative — it was the result of deep collaboration, intelligent data usage, hyper-targeted segmentation, and a personalized communication strategy designed to engage the right prospect at the right time. At adSalsa, that’s what we believe in: every contact should be a real opportunity, not just a number in a database.
The Interview
“Congratulations on The Best Telemarketing Campaign Award. What is your secret to achieving such success in your Telemarketing campaigns?”
“Our tips for sucess, in partnership with Teleperformance are:
- Recruitment & Training: selecting the best!
- Predictive Dialing System: optimized configuration
- Database Quality: strategic partnership
- Client Business KPIs: focus to maximize business results
- Agent Allocation: optimized for overall performance
- Quality Control: 100% sales quality validation
- Incentive Plan: high-rewards to Top Performers
- Extended Bonus Plan: increased permanent results
- Client Brand Culture: develop the sense of belonging
- Build a True Partnership: win-win-win in the long-run!”
“Can you tell us, what the campaign was about?”
“Customer Acquisition/Sales Campaigns for several insurance products in Life and Accidental & Health products, using the best telemarketing campaign techniques.”
“Why did you use Telemarketing to promote your campaign?”
“Telemarketing is still a very interesting channel for the distribution of products and in Portugal we have a lot of expertise in this activity. Actually Portugal, Telemarketing and Contact Center activity, could be a hub for a lot of industries around the world. Take into consideration that when we talk about Telemarketing we refer to both Outbound as well as Inbound.”
“In awarding you the award for “The Best Telemarketing Campaign” the Contact Center World also highlighted the quality of your data. How is such a high quality captured?”
“Building strong partnerships with our sponsors and external providers. We now resort to a lot of lead generation trough the online channel in order to qualify the lead and the customers’ needs before we call them. This way we are also compliant with data protection laws, since all of our campaigns are opt-in campaigns, meaning that the customer for each campaign authorizes MetLife to contact them.”
🏆 The Telemarketing Tactic That Won MetLife Gold 🏆
Thanks to our global infrastructure, expert lead generation teams, and a results-driven philosophy rooted in performance and innovation, we crafted a custom campaign for MetLife that exceeded industry benchmarks. The award presented by MarketingDirecto.com wasn’t a coincidence — it was the outcome of a clear, data-backed vision executed with precision.
If MetLife achieved this level of success with our help, so can you. In digital marketing where competition is fierce and attention spans are short, investing in smart, ethical, and data-powered telemarketing strategies is what sets successful brands apart.
At adSalsa, we help you turn every lead into a long-lasting relationship, and every campaign into a measurable success story. We don’t just run campaigns — we build award-winning experiences.
So the question is: Are you ready to create your next winning campaign?
