e-Commerce refers to the contracting, buying and selling of goods and services online. It allows businesses to reach a wider audience and offers…
In a fast-moving digital economy, every brand experiences peak moments as well as sometimes downturns in performance. When this happens, proactive sales strategies are essential. One of the most reliable and cost-effective tools for recovery is Email Marketing automation. At adSalsa, we’ve helped...
In today’s highly connected world, visibility alone is no longer enough. To truly stand out, businesses must invest in strategic brand growth, which defines the process of strengthening how their image is perceived, remembered, and trusted across digital platforms. That’s what transforms reach...
When your website traffic is steady but your conversions are flat, it's time to stop tweaking headlines and start thinking bigger. At adSalsa, we work with brands across Europe and LATAM as a digital marketing agency to transform passive visitors into loyal, paying customers using marketing...
Paid-media prices keep climbing, but retargeting keeps cost-per-acquisition (CPA) in check. Fresh 2025 market research shows that well-structured retargeting ads deliver CPAs up to 50% lower than broad prospecting campaigns and can increase conversions by as much as 150%. That is a direct lifeline...
Global e-commerce revenue is forecast to reach $6.56 trillion in 2025, yet growth is slowing and paid-media prices keep climbing. The smartest way to stretch every advertising Euro is to transform the contact center from “cost line” into profit engine. At adSalsa we have learned four strategic...
Worldwide e-commerce revenue is on track to pass $6 trillion and keep climbing for the rest of the decade. That tidal wave of online spending is wonderful news, but only if a webshop is ready to catch it. Below, we share six practical strategies that any webshop can apply to increase sales and...
In this article we will talk about what chatbots are and all their advantages. It is widely known that one of the best ways for selling is online. Internet is full of online shops that offer their products or services in a constant search for increasing the number of their followers and loyal...
Nowadays, the digital market has grown by leaps and bounds and the statistics show it. However, not everybody is prepared for creating their own business on the Internet. There are some e-commerce that have lost their bet, either because of putting the cart before the horse, or for not following...
Have you ever thought that a newsletter can be useless? Currently, the majority of online marketing companies are focusing their strategies on Newsletter Marketing. What is Newsletter Marketing and why is it important for ecommerce? Newsletter Marketing is the practice by which companies send...
Infoadex, deFacto Research, Gfk, among others, have recently carried out many studies that have proven to show that Direct Postal Marketing remains a key tool in the overall marketing plans of many businesses. When executed, planned and refined correctly, there is no doubt it can be a very...
Nowadays Internet Service Providers (ISPs) apply highly sophisticated filters, and as a result everyday it is becoming more difficult to reach the inbox of our target audience. A new reality in which we need full complicity from the recipient is evident. ISPs are increasingly demanding and more...
