The main target of a marketing web campaign is to increase the amount of leads and thus grow the conversion rates in order for the business to be profitable. Nevertheless, it is not easy and this is why it is essential to have in mind some important aspects. Clarifying the Concepts However, before...
Business owners have always focused solely on obtaining the highest rates of conversion, something very important as this is what being successful for a company means, since the conversions tend to be translated into money. A user decides to buy a service if they find an adequate webpage, and to...
If you are going to invest in a Telemarketing campaign you need to have these 3 basic ideas in mind to make sure it is effective and successful. 1. Know your market: Before activating any campaign you must study your client. There is no point in having a huge list of users if we do not know how to...
In a company, the commercial work that Telemarketing performs is important in different ways, such as taking care of the company's image, the direct relationship with the client, the database update, etc. For B2B companies (Business to Business) Telemarketing is one of the most demanded...
Have you ever thought that a newsletter can be useless? Currently, the majority of online marketing companies are focusing their strategies on Newsletter Marketing. What is Newsletter Marketing and why is it important for ecommerce? Newsletter Marketing is the practice by which companies send...
Whether in the online or offline environment, Lead Generation campaigns capture the attention and registration of potential consumers through a combination of marketing strategies that combine both digital and analog scenarios. An increase in the generation of sales opportunities is the leitmotiv...
Now that you have an extensive data base with a significate number of leads, what the next step to convert those contacts into sales would be? Is there any type of strategy that is designed for you achieve this purpose? Well, yes. What you need is called Lead Generation and below you will find...
Selling a product or service is not an easy task, and much less on the phone. We all know that it is easier face to face. However, it is possible to sell and that is why Telemarketing in one of the services that generates more sales per year. Here 5 tips to sell through telemarketing: 1-You need a...
Telemarketing, as its name suggests, is a type of telephone, personalized communication with potential customers, which allows to promote the advantages of products and services offered and helps to increase sales. To ensure that this direct marketing tool is successful, it is necessary to create...
Berlin, 1881. The telephone rings, hello? to your delight you hear a polite sweet voice, you listen carefully. It's offering you sweet pastries from Mr. Kranler's pastry shop. You have just witnessed the birth of what we know today as Telemarketing. Or at least, this is how the urban legend is...
1. Clean your database Most of the result of a campaign is based on the quality of the data. If you have a list of your own contacts, it's good that you maintain it. Remember that the people you are going to contact should have given their consent. Another requirement is segmentation. A good way...
Telemarketing offers a highly personalized interaction with your target audience and can increase the sales of your product or service. Since the communication is extremely personalized, this direct marketing strategy is the most used by companies. Advantages of Telemarketing Successful business...
For the second year Perfomance Marketing Insigths Europe will be held in Berlin on 23rd and 24th of June. This important event will take place at Hotel Estrel and gather great professionals and marketing experts from more than 40 countries. AdSalsa German team will not miss this great European...
Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some...
While Social Media is still searching for its own path, it’s great strength is begining to be questioned by everyone. No wonder, more than one expected to get rich by founding a new Facebook. Before going any further, I would like to show you an example of a case to explain the unusual evolution...
In regards to the Content Marketing the prestigious portal of the eMarketer industry has published a study that predicts a good year for content writers. According to the data provided in this report the importance of this tool continues to grow markedly, and their influence on the company...
In the advertising world nowadays we are trying to achieve something very difficult. The potential customer involvement. With the online world to the head, advertisers are looking for the perfect campaign which does not “force” but “invite” the user to interact. We need him to feel comfortable and...
Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some...
