Every time you want to define an email marketing strategy that will retain your customers, you should understand at what stage of purchasing process each of them is at the moment in order to decide for one type of sending or another. Welcome emails: When a client joins your database it is worth...
Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels. When we do a massive send out of a commercial email we have to take into account the filter permits of the main...
No one questions the importance of a good email marketing campaign for any type of business to be successful. And one of the cornerstones of the success is lead generation - acquisition of potential customers that are open to converting into real clients and if they stay your clients for a long...
Fed up with watching your customers giving up their shopping cart? Don't know how to recover those sales? Abandoned carts are not a loss if you know how to treat them. Thanks to them, we can find out who your clients are and what products they are interested in. Here you have a number of tips that...
If you own a business or want to increase the sales of your products or have more customers, the most effective way is to create a landing page that can attract the visitors you did not have before or, in other words, to achieve a major lead generation. But, what is this page that we have...
Have you ever thought that a newsletter can be useless? Currently, the majority of online marketing companies are focusing their strategies on Newsletter Marketing. What is Newsletter Marketing and why is it important for ecommerce? Newsletter Marketing is the practice by which companies send...
Email marketing is one of the most effective marketing channel and offers us a great number of advantages. The most important ones are the following: Segmentation: You can have a huge database, but as users don’t have the same tastes and interests, the key is to treat that database properly. This...
Technology continues to make certain things in the business world obsolete. The classic print on paper, open letterbox gives us a surprise. Direct mail. This is a tool that has been used effectively by marketers for decades. Over the last few years in the digital world, there have been many quotes...
Infoadex, deFacto Research, Gfk, among others, have recently carried out many studies that have proven to show that Direct Postal Marketing remains a key tool in the overall marketing plans of many businesses. When executed, planned and refined correctly, there is no doubt it can be a very...
If you are one of those who use Gmail at this time, you will have noticed that your emails are automatically being classified in your inbox in at least three categories: main, social and promotions. If you are just as fussy about the organization as I am, you will find that it is an extremely...
Such as we saw on the previous post "Requirements for a good message on Email Marketing (I)", there are different tricks to help us plan a more efficient email marketing strategy. The companies’ main objectives are brand awareness and becoming a well known brand. But let's be honest, companies...
Improve your message and you will improve the click rate Creativity in an email is really important. Once we reach a good open rate using an excellent subject line, it is essential to build a catchy message with a memorable and straight forward structure. If the subject line is responsible for the...
We call deliverability the combination of techniques used to ensure that the emails arrive in the Inbox folder and not in spam, or directly get bounced. Email Marketing for its speed, flexibility and, above all, its performance has become an ideal solution for those companies who are interested in...
1. Clean your database Most of the result of a campaign is based on the quality of the data. If you have a list of your own contacts, it's good that you maintain it. Remember that the people you are going to contact should have given their consent. Another requirement is segmentation. A good way...
Inbound Marketing is currently considered one of the most effective marketing strategies when it comes to capturing potential clients in a non-intrusive way for a specific business. As a complex method of marketing, Inbound Marketing consists of four phases or stages that are necessary to be...
