Email Marketing English

Customer retention through email marketing

Customer retention through email marketing

Every time you want to define an email marketing strategy that will retain your customers, you should understand at what stage of purchasing process each of them is at the moment in order to decide for one type of sending or another. Welcome emails: When a client joins your database it is worth...

Email marketing essential tool

Email marketing essential tool

Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels. When we do a massive send out of a commercial email we have to take into account the filter permits of the main...

Recover your sales thanks to email marketing

Recover your sales thanks to email marketing

Fed up with watching your customers giving up their shopping cart? Don't know how to recover those sales? Abandoned carts are not a loss if you know how to treat them. Thanks to them, we can find out who your clients are and what products they are interested in. Here you have a number of tips that...

What are the advantages of Email Marketing?

Email marketing is one of the most effective marketing channel and offers us a great number of advantages. The most important ones are the following: Segmentation: You can have a huge database, but as users don’t have the same tastes and interests, the key is to treat that database properly. This...

Does the new Gmail Inbox change the Open Rate?

If you are one of those who use Gmail at this time, you will have noticed that your emails are automatically being classified in your inbox in at least three categories: main, social and promotions. If you are just as fussy about the organization as I am, you will find that it is an extremely...

Requirements for a good message on Email Marketing (II)

Such as we saw on the previous post "Requirements for a good message on Email Marketing (I)", there are different tricks to help us plan a more efficient email marketing strategy. The companies’ main objectives are brand awareness and becoming a well known brand. But let's be honest, companies...

Requirements for a good message on Email Marketing (I)

Improve your message and you will improve the click rate Creativity in an email is really important. Once we reach a good open rate using an excellent subject line, it is essential to build a catchy message with a memorable and straight forward structure. If the subject line is responsible for the...

The Deliverability in Email Marketing

We call deliverability the combination of techniques used to ensure that the emails arrive in the Inbox folder and not in spam, or directly get bounced. Email Marketing for its speed, flexibility and, above all, its performance has become an ideal solution for those companies who are interested in...

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