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Latest news about digital marketing

Tricks for identifying and managing false leads

Tricks for identifying and managing false leads

False leads are an absolute reality. They can damage an advertising campaign and limit the monetary impact if not taken care of. In this post we will show you how to detect false leads and manage your leads successfully, which will help you to position your project....
List Management for Telemarketing

List Management for Telemarketing

Telemarketing is a marketing strategy that could be quite effective since it offers various advantages both for companies and for their clients. It is a profitable and fast alternative that allows to give personalised attention to the target audience. However,...
Lead Acquisition Through Social Media

Lead Acquisition Through Social Media

Nowadays, the marketing techniques have evolved. There is no sense in performing advertising campaigns based on old strategies that people do not use anymore. The marketing techniques should get adjusted to the new trends, to the media most used by users to stay...
Customer retention through email marketing

Customer retention through email marketing

Every time you want to define an email marketing strategy that will retain your customers, you should understand at what stage of purchasing process each of them is at the moment in order to decide for one type of sending or another. Welcome emails: When a client...
Email marketing essential tool

Email marketing essential tool

Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels. When we do a massive send out of a commercial email we have to take into account...
Recover your sales thanks to email marketing

Recover your sales thanks to email marketing

Fed up with watching your customers giving up their shopping cart? Don’t know how to recover those sales? Abandoned carts are not a loss if you know how to treat them. Thanks to them, we can find out who your clients are and what products they are interested in....
7 sins when managing an  e-Commerce

7 sins when managing an e-Commerce

Nowadays, the digital market has grown by leaps and bounds and the statistics show it. However, not everybody is prepared for creating their own business on the Internet. There are some e-commerce that have lost their bet, either because of putting the cart before the...