One of the strategies that is often not valued enough in the world of online marketing is referral marketing. Although it is one of those simple techniques that require very little investment, it does not mean that it could not be highly effective. The good thing about this strategy is that it is...
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Mantente al día con las últimas noticias de marketing, casos de éxito e ideas compartidas por el equipo de adSalsa.
Welcome to our blog
Stay up to date with the latest marketing news, success stories and ideas shared by the adSalsa team.
Benvenuto nel nostro blog
Rimani aggiornato con le ultime notizie di marketing, case history e idee condivise dal team di adSalsa.
Flywheel – A new way of doing marketing and increasing your sales
Marketing is growing and transforming every day, and if it were not for this evolution the majority of the companies that nowadays do their business thanks to digital marketing would not even exist. Luckily, there is always somebody who is able to see even further, who’s idea will improve...
Tricks for identifying and managing false leads
False leads are an absolute reality. They can damage an advertising campaign and limit the monetary impact if not taken care of. In this post we will show you how to detect false leads and manage your leads successfully, which will help you to position your project. There are a lot of strategies...
How Rich Communication Service will change the marketing strategies?
Using marketing strategies in your company can bring you very good results. With the arrival of the famous messaging applications, traditional SMS was losing its popularity little by little. Although, it is a great alternative for companies and clients to be able to send messages, the possibility...
How to successfully use chatbots in an eCommerce
In this article we will talk about what chatbots are and all their advantages. It is widely known that one of the best ways for selling is online. Internet is full of online shops that offer their products or services in a constant search for increasing the number of their followers and loyal...
List Management for Telemarketing
Telemarketing is a marketing strategy that could be quite effective since it offers various advantages both for companies and for their clients. It is a profitable and fast alternative that allows to give personalised attention to the target audience. However, implementing this strategy requires...
Lead Acquisition Through Social Media
Nowadays, the marketing techniques have evolved. There is no sense in performing advertising campaigns based on old strategies that people do not use anymore. The marketing techniques should get adjusted to the new trends, to the media most used by users to stay connected and to all the tools that...
Customer retention through email marketing
Every time you want to define an email marketing strategy that will retain your customers, you should understand at what stage of purchasing process each of them is at the moment in order to decide for one type of sending or another. Welcome emails: When a client joins your database it is worth...
6 Components of Success for your Performance marketing campaign
A Performance Marketing campaign is a type of a Digital Marketing campaign where the advertiser pays only based on the achieved results like in CPL and CPC models. In order to make a campaign much more effective, get higher performance and better results we will give you a few key components if...
Latest Tendencies In Mobile Email Marketing
At this stage there is no point in arguing about the importance of email marketing when sending commercial messages. This is the most efficient technique that exists right now, and its capacity to make a user buy a product or a service is much ahead than of any other channel or media that we could...
Email marketing essential tool
Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels. When we do a massive send out of a commercial email we have to take into account the filter permits of the main...
Take advantage of Christmas to make your email campaigns even more successful
No one questions the importance of a good email marketing campaign for any type of business to be successful. And one of the cornerstones of the success is lead generation - acquisition of potential customers that are open to converting into real clients and if they stay your clients for a long...
How to build an effective lead generation system for your agency
Creating a lead generation system is one of the biggest concerns that marketing and advertising agencies have. This system helps you to attract a major volume of users that are interested in buying your product or a service, in other words, it allows you a wider access to potential buyers of the...
Recover your sales thanks to email marketing
Fed up with watching your customers giving up their shopping cart? Don't know how to recover those sales? Abandoned carts are not a loss if you know how to treat them. Thanks to them, we can find out who your clients are and what products they are interested in. Here you have a number of tips that...
Tips on how to create effective calls to action in an email marketing campaign
It is essential to apply a series of strategies when using the email channel as your marketing technique in order to enhance the reader’s participation and therefore, to increase your sales. We will dedicate this article to the "call to action" techniques that are based on the proven statistics...
7 Rules that will improve your email campaigns open rate
As we, the craftsmen of the guild, state - email marketing is a tool that guarantees more “real” impacts than any other marketing technique available right now. However, sometimes things do not come out well. Many companies launch into emailing marketing having the eyes totally shut and without...
Leads and sales increase by optimising the conversion rate
The main target of a marketing web campaign is to increase the amount of leads and thus grow the conversion rates in order for the business to be profitable. Nevertheless, it is not easy and this is why it is essential to have in mind some important aspects. Clarifying the Concepts However, before...
How to create a landing page and get qualified leads
If you own a business or want to increase the sales of your products or have more customers, the most effective way is to create a landing page that can attract the visitors you did not have before or, in other words, to achieve a major lead generation. But, what is this page that we have...
7 sins when managing an e-Commerce
Nowadays, the digital market has grown by leaps and bounds and the statistics show it. However, not everybody is prepared for creating their own business on the Internet. There are some e-commerce that have lost their bet, either because of putting the cart before the horse, or for not following...
How to drive more traffic to your web page with the help of lead generation techniques
Business owners have always focused solely on obtaining the highest rates of conversion, something very important as this is what being successful for a company means, since the conversions tend to be translated into money. A user decides to buy a service if they find an adequate webpage, and to...
