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Passarela Calçados, one of the greatest brands of the Brazilian e-commerce sector has launched an innovative campaign through Facebook and via web.

The campaign involves playing a video game, a fun way to advertise and whose objective is for participants to win prizes throughout choosing a look combining their own style with different items of clothing, shoes and accessories.

Passarela’s advergame reinforces the advertising campaign whose image is popular Brazilian TV host and journalist Chris Flores.

The video game was created by myAvatarDreams, adSalsa’s advergaming platform has the honor of being the first project of its kind in Latin America launched by this multinational agency.