Have you ever thought that a newsletter can be useless? Currently, the majority of online marketing companies are focusing their strategies on Newsletter Marketing.
What is Newsletter Marketing and why is it important for ecommerce?
Newsletter Marketing is the practice by which companies send information and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers.
Successful marketers know that quality email marketing is still one of the best marketing tools available. Users spend on average 9 minutes per day checking emails on their smartphones (according to a study of 02/Samsung).
The primary advantage of the Newsletter is customer loyalty. Internet users who have subscribed to a newsletter are in fact users interested in the products in question.
In addition to loyalty, it is a great opportunity to strengthen relationships with clients.
Newsletters can give online businesses an opportunity to demonstrate authority and expertise on the subject of their products. Businesses from a variety of industries utilize newsletter marketing to reach their target audiences. Moreover, it’s also a great opportunity to include occasional promotions and punctual offers.
Therefore next time you question if it can be a useless tool, have this in mind.