Social Media vs. Email Marketing

by

Who would win in a fight between Superman and Batman? We are sure that a lot of bookies would answer, but Spoiler Alert! Right answer: None of them, as there’s strenght in numbers.
In online marketing, the bad guy is called crisis, and our superheroes are cast by Email Marketing and Social Media.
There’s currently a debate about which strategy is more successful, social media or email marketing. There are followers on both parties, however this is not a competition as it could be in the case of Pepsi Vs CocaCola or Samsung Vs. Apple; in this case they are two strategies that combined together can guarantee a successful result. The evidence is undeniable: Social Media is a sudden boemail marketingom and results are shocking, but email marketing is still standing.
Social Media can’t be treated in the same way as we treat email marketing because they have different functions and goals. If your objective is engagement and brand awareness, then social media is the strategy you have to follow. Facebook, Instagram and/or Twitter have a great impact and they are the best channel go get known and build trust in a big audience.
Nevertheless, if your goal is to generate leads, conversions and/or sales, then Email Marketing is the right one. The main reason is that the user has given the consent to receive third party communications in advance, which implies a prior interest of the user. This does not mean that it is not possible to sell your products via Social Media, you can sell via Social Media, however sales are lower than via email marketing.
With all this information, is there any reason to face both strategies? They are not enemies nor rivals, each one has its role and purpose and they should coexist in order to increase conversions.
Remember: Stronger together!

Share via
Copy link
Powered by Social Snap

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our page for furher details or agree by clicking the 'Accept' button.

Cookie Settings

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.