Email marketing essential tool


Today we present one of the most important tools to be used in your email marketing tactics: test lists. It is a very simple technique that is aimed to raise the deliverability levels.
When we do a massive send out of a commercial email we have to take into account the filter permits of the main Internet providers or ISP. If our email is rejected by such accounts as Gmail, Hotmail/Outlook or Yahoo, you surely will be losing a great part of our send.
You have to analyze what types of email accounts are present in your databases. Once you know it, you have to create a list of email addresses that includes all tentregabilidadhe existing email services, even those that are not present (think viral, what if your contacts want to share the message?)
Once the list is created you can use it to do a small test of the send out. This final test will give you a measured and realistic result of how the antispam filters will react when you do your send out.
The advantages of test lists are:
1. More Control. You will have more certainty that the message will arrive in the inbox of your target.
2. Avoid surprises. Do not leave your sends in the lurch. Luck belongs to those who work it.
3. Assure the success by highest percentage. The rest depends on your Subject Line and if your message is attractive to your target audience.
We hope you found it useful.

Share via
Copy link
Powered by Social Snap

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our page for furher details or agree by clicking the 'Accept' button.

Cookie Settings

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.