Why you should integrate SMS Marketing in your Strategy

by

It is striking that, in recent years, a technique as practical and effective as SMS Marketing has lost so much importance in most Digital Marketing strategies. Email Marketing is one of the most used and most successful techniques because virtually everyone has an email. On the other hand, in the era of smartphones, when the mobile phone is consulted at the lowest alert tone, the SMS has been forgotten. It is shocking.

But what is the use of SMS in advertising?SMS

First of all, it is much more likely that the user stops in order to visualize it. In social networks, a user can follow many pages or have many publications of their friends, and may not even get to see the advertising space. As for the email, the user can delete it even without opening it. Social networks or email are usually reviewed every few minutes or hours, but calls and messages are usually checked upon of receiving them.
There are still people who do not have an email or are not registered in any social network, but they do have a mobile phone. Carrying out an advertising campaign of these characteristics is economical in time and cost.
Sometimes, efforts to create an Email Marketing campaign go to waste because they have not overcome the spam filters and most users do not consult the spam folder. This does not happen to the mobile, the messages arrive directly! Therefore, SMS Marketing has great potential, as a complement to other Online Marketing actions, but it is untapped. It can be very useful to retain and build loyalty in users captured with different Lead Generation techniques, through personalized messages that warn and create alerts. And what about you, have you integrated SMS into your strategy?”.

Share via
Copy link
Powered by Social Snap

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our page for furher details or agree by clicking the 'Accept' button.

Cookie Settings

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.