Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some...
Online and Digital Marketing
Online and Digital Marketing refers to the use of the internet to promote products and/or services. It includes a range of marketing strategies.
Two pieces of advice from Oscar Wilde to any copywriter
“There are no more than two rules for writing: having something to say, and saying it”. It’s quite likely that Oscar Wilde didn’t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn’t have something...
adSalsa+advergame= spotgame
AdSalsa has just launched a new marketing tool: the spotgame. This technology involves adapting TV commercial spots into fun video games. It’s the next generation in advergaming and encourages the receiver of the ad to interact directly with the advertiser. Furthermore it gives brand value...
The media and entertainment sector dreams about 2016
Bad figures and a lack of successful business cases is the general feeling portrayed by the media. The current crisis is still affecting the market brutally and in the midst of this global economic turmoil, it seems like new technologies are the ones that are going to give us a break. The mass...
Three good things that a user can contribute to your business
Social networks have meant a real turning point in the way we do business now as we no longer have clients, we have users, and that person who you want to sell something to has become a person that wants to buy something from you. In social networks users take charge, give their opinion and show...
Brazil’s Passarela chooses adSalsa for its new campaign
At adSalsa, we don’t just create campaigns; we craft experiences that connect, convert and leave a lasting brand impression. That’s why we’re thrilled to share with you one of our latest strategic achievements: the creation of a new digital marketing campaign for Passarela, a prominent name in the...
Six Types of Internet Shoppers according to Leo Burnett
Online shopping seems to be at its best moment and the emergence of Smartphones only tells us that it has an even better future ahead; because of this a lot of research has been done to shed some light on this matter such as content with guidelines, success stories, and case studies trying to show...
3 suggestions to keep your sending lists clean
Nowadays Internet Service Providers (ISPs) apply highly sophisticated filters, and as a result everyday it is becoming more difficult to reach the inbox of our target audience. A new reality in which we need full complicity from the recipient is evident. ISPs are increasingly demanding and more...
