Berlin, 1881. The telephone rings, hello? to your delight you hear a polite sweet voice, you listen carefully. It's offering you sweet pastries from Mr. Kranler's pastry shop. You have just witnessed the birth of what we know today as Telemarketing. Or at least, this is how the urban legend is...
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Long life to SMS
Nowadays, we ask ourselves: Who uses SMS to be connected? Using our email addresses and downloading messenger apps such as WhatsApp, Line or Telegram, why SMS has not disapeared yet? The answer is very simple. SMS has not died yet because we receive many text messages for marketing alerts, sales,...
6 advantages to bet on the Co-registration
Co-registration or often abbreviated "co-reg" is a revenue-sharing process that involves offering new and existing subscribers options to opt in to similar products or services from third parties. When speaking of Performance Marketing, Co-reg allows the business to have the opportunity to create...
How to do Telemarketing
Call the right person in the right moment!
Social Media vs. Email Marketing
Who would win in a fight between Superman and Batman? We are sure that a lot of bookies would answer, but Spoiler Alert! Right answer: None of them, as there's strenght in numbers. In online marketing, the bad guy is called crisis, and our superheroes are cast by Email Marketing and Social Media....
Lead generation and its advantages
These days more and more companies choose online channels to find digital clients to increase and develop their business. Online marketing is a tool used by companies to create strategies in order to get more users and turn them into clients. This process is known as Lead Generation. However, what...
High Quality & Cheap Lead Generation, Possible?
For any business with online presence, databases are essential. Quality leads will increase your Online Marketing activities efficiency in promoting your products or services. Now, to catch the attention and interest of your potential users and include them into your database is not an easy task....
Advantages of Telemarketing for Sales Increase
Telemarketing offers a highly personalized interaction with your target audience and can increase the sales of your product or service. Since the communication is extremely personalized, this direct marketing strategy is the most used by companies. Advantages of Telemarketing Successful business...
adSalsa celebrates 10 years of business!
AdSalsa, the International Marketing Agency, celebrates 10 years in the world of Marketing. It was in 2005 when Rafael Coloma Hidalgo founded adSalsa in his hometown, Alcoy. Gradually the company has been expanding around the world to provide service in more than 40 countries. South Africa has...
adSalsa receives its EEME Award
Last Friday, February 20th during the #eemeeting held in Alicante, Raúl Abad, adSalsa's Online Marketing Manager, was chosen to go and accept the award for "Best Company" in Marketing and Business Management on behalf of the company.
adSalsa wins the "Best Company" award
In the first edition of the EEME Awards the prize for "best company" has been given to adSalsa. A panel of experts were asked to choose from those companies that have excelled in the areas of marketing and management on a national scale. adSalsa, an agency specialising in international marketing,...
Is Gmail’s new inbox affecting open rates?
If you are a Gmail user you must know by now that your emails have been automatically sorted out into a tabbed inbox: Primary, Social and Promotions and whatever you want to add. I personally find it great as I get a ton of emails daily making it difficult to fix my attention to the things that...
Three good things that a user can contribute to your business
Social networks have meant a real turning point in the way we do business now as we no longer have clients, we have users, and that person who you want to sell something to has become a person that wants to buy something from you. In social networks users take charge, give their opinion and show...
3 essential contents in Email Marketing
Anybody can write an email but when it comes to email marketing not everyone in the sector has acknowledged the importance of having a professional copywriter to do so. The increasing competition for this kind of communication is making us improve all the aspects of our business in order to remain...
3 suggestions to keep your sending lists clean
Nowadays Internet Service Providers (ISPs) apply highly sophisticated filters, and as a result everyday it is becoming more difficult to reach the inbox of our target audience. A new reality in which we need full complicity from the recipient is evident. ISPs are increasingly demanding and more...
