Online and Digital Marketing refers to the use of the internet to promote products and/or services. It includes a range of marketing strategies.
A Performance Marketing campaign is a type of a Digital Marketing campaign where the advertiser pays only based on the achieved results like in CPL and CPC models. In order to make a campaign much more effective, get higher performance and better results we will give you a few key components if...
At this stage there is no point in arguing about the importance of email marketing when sending commercial messages. This is the most efficient technique that exists right now, and its capacity to make a user buy a product or a service is much ahead than of any other channel or media that we could...
No one questions the importance of a good email marketing campaign for any type of business to be successful. And one of the cornerstones of the success is lead generation - acquisition of potential customers that are open to converting into real clients and if they stay your clients for a long...
The main target of a marketing web campaign is to increase the amount of leads and thus grow the conversion rates in order for the business to be profitable. Nevertheless, it is not easy and this is why it is essential to have in mind some important aspects. Clarifying the Concepts However, before...
If you own a business or want to increase the sales of your products or have more customers, the most effective way is to create a landing page that can attract the visitors you did not have before or, in other words, to achieve a major lead generation. But, what is this page that we have...
Business owners have always focused solely on obtaining the highest rates of conversion, something very important as this is what being successful for a company means, since the conversions tend to be translated into money. A user decides to buy a service if they find an adequate webpage, and to...
Have you ever thought that a newsletter can be useless? Currently, the majority of online marketing companies are focusing their strategies on Newsletter Marketing. What is Newsletter Marketing and why is it important for ecommerce? Newsletter Marketing is the practice by which companies send...
Technology continues to make certain things in the business world obsolete. The classic print on paper, open letterbox gives us a surprise. Direct mail. This is a tool that has been used effectively by marketers for decades. Over the last few years in the digital world, there have been many quotes...
Co-registration or often abbreviated "co-reg" is a revenue-sharing process that involves offering new and existing subscribers options to opt in to similar products or services from third parties. When speaking of Performance Marketing, Co-reg allows the business to have the opportunity to create...
These days more and more companies choose online channels to find digital clients to increase and develop their business. Online marketing is a tool used by companies to create strategies in order to get more users and turn them into clients. This process is known as Lead Generation. However, what...
1. Clean your database Most of the result of a campaign is based on the quality of the data. If you have a list of your own contacts, it's good that you maintain it. Remember that the people you are going to contact should have given their consent. Another requirement is segmentation. A good way...
For any business with online presence, databases are essential. Quality leads will increase your Online Marketing activities efficiency in promoting your products or services. Now, to catch the attention and interest of your potential users and include them into your database is not an easy task....
Inbound Marketing is currently considered one of the most effective marketing strategies when it comes to capturing potential clients in a non-intrusive way for a specific business. As a complex method of marketing, Inbound Marketing consists of four phases or stages that are necessary to be...
adTech London is one of the biggest marketing events in the UK, so it is one of our yearly unmissable events. This year, it will be held on November 2nd and 3rd at the Shoreditch Town Hall in London. adSalsa's English-speaking team will be exhibiting at this show and looking forward to meet with...
For the second year Performance Marketing Insights Europe will be held in Berlin on June 23rd and 24th. This highly anticipated event will take place at the Hotel Estrel and gather great professionals and marketing experts from more than 40 countries. adSalsa's German team will not miss out, which...
Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some...
While Social Media is still searching for its own path, it’s great strength is begining to be questioned by everyone. No wonder, more than one expected to get rich by founding a new Facebook. Before going any further, I would like to show you an example of a case to explain the unusual evolution...
If you are a Gmail user you must know by now that your emails have been automatically sorted out into a tabbed inbox: Primary, Social and Promotions and whatever you want to add. I personally find it great as I get a ton of emails daily making it difficult to fix my attention to the things that...
In regards to the Content Marketing the prestigious portal of the eMarketer industry has published a study that predicts a good year for content writers. According to the data provided in this report the importance of this tool continues to grow markedly, and their influence on the company...
In the advertising world nowadays we are trying to achieve something very difficult. The potential customer involvement. With the online world to the head, advertisers are looking for the perfect campaign which does not “force” but “invite” the user to interact. We need him to feel comfortable and...
